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"Earl, C. F"
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Business funding & finances
Readers will learn how to can find start-up money for a small business, and how to keep track of their finances once the business is up and running.
Book
Shared Conversations Across Design
The authors describe the findings of the Across Design project, a joint project funded by MIT and Cambridge University, previously described in this journal in Witnesses to Design, Design Issues 25 (1) pp.36-47. Professional designers, in a series of research workshops, were invited to report on their design practice in a project of their choice in their own fields of clothing, architecture, typography, engineering, and software. The findings were as follows: an unexpected commonality of design experience; many were motivated mainly by the recognition of their professional design peers; the physical interaction with their materials and tools was important in providing direction and inspiration; many designers had surprisingly little contact with end users of their products, often projecting their own vision on to anticipated markets; choice of appropriate communication tools was important to mutual understanding between the designers and their teams and clients; often the designers' role seemed to be to implement public policy, for example by environmental regulations or in publicly sponsored projects; the designers were concerned by the structure of the design profession, for example where international competition was seen as devaluing design values or eroding traditional skills.
Journal Article
