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Emotions play a crucial role in shaping consumer experiences and decisions. Neurophysiological tools offer objective markers of emotional reactions in multisensory environments, where positive valence promotes approach behavior and negative valence fosters avoidance. We applied the Osgood semantic differential (SD) to establish correspondences between visual, auditory, and olfactory stimuli and target emotions relevant to retail zoning. Based on SD results, we selected stimuli to create multisensory environments. These were presented in immersive virtual reality (VR) to 27 participants. Emotional responses were assessed via heart rate (HR), heart rate variability (HRV), and electrodermal activity (EDA). SD analysis identified cross-modal associations between sensory stimuli and retail zones, allowing refinement of semantic positioning. VR experiments revealed that HRV significantly increased in pleasant environments, indicating enhanced parasympathetic activation. HR and EDA showed no significant correlation with emotional valence, though both displayed trends toward reduction in pleasant conditions. Our findings suggest that HRV is a reliable physiological marker of consumers' approach behavior in multisensory retail environments, whereas HR and EDA are less sensitive. Combining SD with VR-based neurophysiological assessment enables objective evaluation of emotional zoning strategies, offering a scientifically grounded alternative to intuitive design practices for optimizing consumer experience.

A number of novel heteroligand Zn(II) complexes (1–8) of the general type (Ln)Zn(NN) containing O,N,O′-, O,N,S-donor redox-active Schiff bases and neutral N,N′-chelating ligands (NN) were synthesized. The target Schiff bases LnH2 were obtained as a result of the condensation of 3,5-di-tert-butyl-2-hydroxybenzaldehyde with substituted o-aminophenols or o-aminothiophenol. These ligands with combination with 2,2′-bipyridine, 1,10-phenanthroline, and neocuproine are able to form stable complexes upon coordination with zinc(II) ion. The molecular structures of complexes 4∙H2O, 6, and 8 in crystal state were determined by means of single-crystal X-ray analysis. In the prepared complexes, the redox-active Schiff bases are in the form of doubly deprotonated dianions and act as chelating tridentate ligands. Complexes 6 and 8 possess a strongly distorted pentacoordinate geometry while 4∙H2O is hexacoordinate and contains water molecule coordinated to the central zinc atom. The electrochemical properties of zinc(II) complexes were studied by the cyclic voltammetry. For the studied complexes, O,N,O′- or O,N,S-donor Schiff base ligands are predominantly involved in electrochemical transformations in the anodic region, while the N,N′-coordinated neutral nitrogen donor ligands demonstrate the electrochemical activity in the cathode potential range. A feature of complexes 5 and 8 with sterically hindered tert-butyl groups is the possibility of the formation of relatively stable monocation and monoanion forms under electrochemical conditions. The values of the energy gap between the boundary redox orbitals were determined by electrochemical and spectral methods. The parameters obtained in the first case vary from 1.97 to 2.42 eV, while the optical bang gap reaches 2.87 eV.

The influence of arene/perfluoroarene ratio on the structure and crystal packing of carboxylate and nitrate-carboxylate complexes of Cd, Cd-Tb and Cu was studied, using the following compounds: pentafluorobenzoate (pfb) and 4-allyl-2,3,5,6-tetrabenzoate (Afb) anions and 1,10-phenanthroline (phen) composition [Cd(pfb)2(phen)]n (1), [Cd(NO3)(pfb)(phen)]n (2), [Tb2Cd2(pfb)10(phen)2]. 3MeCN]n (3), [Tb2Cd2(NO3)2(pfb)8(phen)2.1.5MeCN]n (4), [Cu2(Afb)4(phen)2] (5), [Cu2(NO3)2(Afb)2(phen)2] (6). It is shown that the main contribution to the stabilization of the crystal packing of coordination polymers 1–4 and molecular binuclear complexes 5 and 6 can be attributed to non-covalent π···π, C-H···F, and C-F···π interactions. It was found that the partial exchange of pfb or Afb anions on compact NO3− anions leads to a decrease in steric hindrance, a more efficient overlap of aromatic fragments, and a significant change in the geometry of complexes. Synthesized compounds were characterized by X-ray diffraction analysis, IR spectroscopy, and CHN analysis. The thermal stability of complexes 1 and 2 was studied. Non-covalent interactions were analyzed using the Hirshfeld surface method.

A new 1D-coordination polymer [Co(Piv)2(NH2(CH2)6NH2)]n (1, Piv is Me3CCO2− anion) was obtained, the mononuclear fragments Co(O2CR)2 within which are linked by μ-bridged molecules of hexamethylenediamine (NH2(CH2)6NH2). For this compound, two different monoclinic C2/c (α-1) and P2/n (β-1) phases were found at room temperature by single-crystal X-ray diffraction analysis, with a similar structure of chains and their packages in unit cells. The low-temperature phase (γ-1) of crystal 1 at 150 K corresponds to the triclinic space group P-1. As the temperature decreases, the structural phase transition (SPT) in the α-1 and β-1 crystals is accompanied by an increase in the crystal packing density caused by the rearrangements of both H-bonds and the nearest ligand environment of the cobalt atom (“octahedral CoN2O4 around the metal center at room temperature” → “pseudo-tetrahedral CoN2O2 at 150 K”). The SPT was confirmed by DSC in the temperature range 210–150 K; when heated above 220 K, anomalies in the behavior of the heat flow are observed, which may be associated with the reversibility of SPT; endo effects are observed up to 300 K. The SPT starts below 200 K. At 100 K, a mixture of phases was found in sample 1: 27% α-1 phase, 61% γ-1 phase. In addition, at 100 K, 12% of the new δ-1 phase was detected, which was identified from the diffraction pattern at 260 K upon subsequent heating: the a,b,c-parameters and unit cell volume are close to the structure parameters of γ-1, and the values of the α,β,γ-angles are significantly different. Further heating leads to a phase transition from δ-1 to α-1, which both coexist at room temperature. According to the DC magnetometry data, during cooling and heating, the χMT(T) curves for 1 form a hysteresis loop with ~110 K, in which the difference in the χMT values reaches 9%. Ab initio calculations of the electronic structure of cobalt(II) in α-1 and γ-1 have been performed. Based on the EPR data at 10 K and the ab initio calculations, the behavior of the χMT(T) curve for 1 was simulated in the temperature range of 2–150 K. It was found that 1 exhibits slow magnetic relaxation in a field of 1000 Oe.

Varying the temperature of the reaction of [Cd(pfb)(H2O)4+n·n(pfb)−], [Ln2(pfb)6(H2O)8]·H2O (Hpfb = pentafluorobenzoic acid), and 1,10-phenanthroline (phen) in MeCN followed by crystallization resulted in the isolation of two type of products: 1D-polymers [LnCd(pfb)5(phen)]n·1.5nMeCN (Ln = Eu (I), Gd (II), Tb (III), Dy (IV)) which were isolated at 25 °C, and molecular compounds [Tb2Cd2(pfb)10(phen)2] (V) formed at 75 °C. The transition from a molecular to a polymer structure becomes possible because of intra- and intermolecular interactions between the aromatic cycles of phen and pfb from neighboring tetranuclear Ln2Cd2 fragments. Replacement of cadmium with zinc in the reaction resulted in molecular compounds Ln2Zn2 [Ln2Zn2(pfb)10(phen)2]·4MeCN (Ln = Eu (VI), Tb (VIII), Dy (IX)) and [Gd2Zn2(pfb)10(H2O)2(phen)2]·4MeCN (VII). A new molecular EuCd complex [Eu2Cd2(pfb)10(phen)4]·4MeCN (X)] was isolated from a mixture of cadmium, zinc, and europium pentafluorobenzoates (Cd:Zn:Ln = 1:1:2). Complexes II-IV, VII and IX exhibit magnetic relaxation at liquid helium temperatures in nonzero magnetic fields. Luminescent studies revealed a bright luminescence of complexes with europium(III) and terbium(III) ions.

Six new complexes [Cd(tpy)(pfb)2] (1, tpy = 2,2′:6′,2″-terpyridine), [Ln2Cd2(tpy)2(pfb)10] (Ln = Eu (2Eu), Tb (2Tb)), [Ln2Cd2(tbtpy)2(pfb)10]·2MeCN (Ln = Eu (3Eu), Tb (3Tb), tbtpy = 4,4′,4″-tri-tert-butyl-2,2′:6′,2″-terpyridine), [Eu2Cd2(tppz)(pfb)10]n (4, tppz = 2,3,5,6-tetra-(pyridin-2-yl)pyrazine) based on pentafluorobenzoic acid (Hpfb) have been prepared and investigated. The effect of tridentate ligands on geometry heterometallic scaffolds synthesized complexes is discussed. The supramolecular crystal structures of the new compounds are stabilized by π-π, C-F···π, C-H···O, C-H...F, F….F interactions. Non-covalent interactions have been studied using Hirschfeld surface analysis. The obtained compounds were characterized by single-crystal and powder X-ray diffraction, luminescence spectroscopy, IR spectroscopy, CHN analysis. Complexes 2Ln and 3Ln exhibit metal-centered photoluminescence, but the presence of ligand luminescence bands indicates incomplete energy transfer from the d-block to the lanthanide ion.

Heterometallic Eu2Cd2 complexes [Eu2(NO3)2Cd2(Phen)2(2,4-Nbz)8]n·2nMeCN (I) and [Eu2(MeCN)2Cd2(Phen)2(3,5-Nbz)10] (II) with the 2,4-dinitrobenzoate (2,4-Nbz) and 3,5-dinitrobenzoate (3,5-Nbz) anions and 1,10-phenanthroline were synthesized. The compounds obtained were characterized by X-ray single-crystal analysis, powder X-ray diffraction analysis, IR spectroscopy, and elemental analysis. Moreover, the thermal stability of the complexes was also studied. Analysis of the crystal packing showed that where 1,10-phenanthroline is combined with various isomers of dinitrobenzoate anions, different arrangements of non-covalent interactions are observed in the complex structures. In the case of the compound with the 2,4-dinitrobenzoate anion, these interactions lead to a significant distortion of the metal core geometry and formation of a polymeric structure, while the complex with the 3,5-dinitrobenzoate anion has a structure that is typical of similar systems. The absence of europium metal-centered luminescence at 270 nm wavelength was shown. For all the reported compounds, a thermal stability study was carried out that showed that the compounds decomposed with a significant thermal effect.

A series of heterometallic GdIII-VIV compounds were synthesized by the reaction of VOSO4·3H2O with cyclobutane-1,1-dicarboxylic acid salts M2(cbdc) (M = Na, Rb, Cs). The new compounds were formed by [Gd(VO)2(cbdc)4(H2O)8]− trinuclear anionic units that were similar in composition but differed in structure, depending on the nature of the alkali metal cation incorporated in the crystal structure of the compound. In the case of Na+, the GdV2− units were characterized by identical V···Gd distances and were linked into the 1D-polymeric chain [NaGd(VO)2(cbdc)4(H2O)10]n (1). In the systems with Rb+ and Cs+, the V···Gd distances were different, and the GdV2− units were linked into the 3D-framework [RbGd(VO)2(cbdc)4(H2O)10]·2.5H2On (2) and the octanuclear molecule [CsGd(VO)2(cbdc)4(H2O)11]·5H2O2 (3), respectively. According to dc-magnetic measurements, the VIV and GdIII ions were ferromagnetically coupled in compound 1 (JVGd = 0.163 ± 0.008 cm−1), while in compounds 2 and 3, ferro- and weak antiferromagnetic exchange interactions were observed (JVGd = 0.989 ± 0.028 and −0.089 ± 0.008 cm−1 for 2, 0.656 ± 0.009 and −0.050 ± 0.004 cm−1 for 3). Analysis of the EPR spectra of 1 revealed the presence of weak magnetic anisotropy of GdIII ions (D ~ 0.08 cm−1 and E/D ~ 0.1–0.15). Ac-susceptibility measurements showed an occurrence the field-induced slow relaxation of magnetization in 1–3.

The influence of arene/perfluoroarene ratio on the structure and crystal packing of carboxylate and nitrate-carboxylate complexes of Cd, Cd-Tb and Cu was studied, using the following compounds: pentafluorobenzoate (pfb) and 4-allyl-2,3,5,6-tetrabenzoate (Afb) anions and 1,10-phenanthroline (phen) composition [Cd(pfb)[sub.2](phen)][sub.n] (1), [Cd(NO[sub.3])(pfb)(phen)][sub.n] (2), [Tb[sub.2]Cd[sub.2](pfb)[sub.10](phen)[sub.2]]. 3MeCN][sub.n] (3), [Tb[sub.2]Cd[sub.2](NO[sub.3])[sub.2](pfb)[sub.8](phen)[sub.2] [sup..]1.5MeCN][sub.n] (4), [Cu[sub.2](Afb)[sub.4](phen)[sub.2]] (5), [Cu[sub.2](NO[sub.3])[sub.2](Afb)[sub.2](phen)[sub.2]] (6). It is shown that the main contribution to the stabilization of the crystal packing of coordination polymers 1–4 and molecular binuclear complexes 5 and 6 can be attributed to non-covalent π···π, C-H···F, and C-F···π interactions. It was found that the partial exchange of pfb or Afb anions on compact NO[sub.3] [sup.−] anions leads to a decrease in steric hindrance, a more efficient overlap of aromatic fragments, and a significant change in the geometry of complexes. Synthesized compounds were characterized by X-ray diffraction analysis, IR spectroscopy, and CHN analysis. The thermal stability of complexes 1 and 2 was studied. Non-covalent interactions were analyzed using the Hirshfeld surface method.

Varying the temperature of the reaction of [{Cd(pfb)(H O) } · (pfb) ], [Ln (pfb) (H O) ]·H O (Hpfb = pentafluorobenzoic acid), and 1,10-phenanthroline (phen) in MeCN followed by crystallization resulted in the isolation of two type of products: 1D-polymers [LnCd(pfb) (phen)] 1.5 MeCN (Ln = Eu (I), Gd (II), Tb (III), Dy (IV)) which were isolated at 25 °C, and molecular compounds [Tb Cd (pfb) (phen) ] (V) formed at 75 °C. The transition from a molecular to a polymer structure becomes possible because of intra- and intermolecular interactions between the aromatic cycles of phen and pfb from neighboring tetranuclear Ln Cd fragments. Replacement of cadmium with zinc in the reaction resulted in molecular compounds Ln Zn [Ln Zn (pfb) (phen) ]·4MeCN (Ln = Eu (VI), Tb (VIII), Dy (IX)) and [Gd Zn (pfb) (H O) (phen) ]·4MeCN (VII). A new molecular EuCd complex [Eu Cd (pfb) (phen) ]·4MeCN (X)] was isolated from a mixture of cadmium, zinc, and europium pentafluorobenzoates (Cd:Zn:Ln = 1:1:2). Complexes II-IV, VII and IX exhibit magnetic relaxation at liquid helium temperatures in nonzero magnetic fields. Luminescent studies revealed a bright luminescence of complexes with europium(III) and terbium(III) ions.