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Rapid digitalization of work structure, programs and processes is reshaping industries and propelling every business to achieve its unwavering potential while strengthening its competitiveness across social, economic, and environmental dimensions. Against the backdrop of a rapidly advancing Industry 4.0 landscape in supply chain management, this study investigates the relationship between supply chain digitalization, information exchange, responsiveness and sustainable supply chain performance. For this purpose, a proposed research model focuses on analysing the direct effect among these constructs. The study employs a quantitative research method, collecting data from 234 respondents through a survey questionnaire. All the respondents were working professionals in the supply chain domain, and the data was analysed using structural equation modeling (SEM) and AMOS 21 software. The findings suggest that disruptive technologies like the Internet of Things (IoT), Artificial Intelligence (AI), blockchain, big data, etc., as part of supply chain digitalization, can assist an organization in achieving sustainable supply chain performance. The research's findings on the interplay between supply chain digitalization, information exchange, responsiveness, and sustainable supply chain performance suggest strategic implications for organizations, emphasizing the need for technology adoption, enhanced operational efficiency, collaborative practices, and a focus on environmental and social responsibility.

PurposeThis study aims to focus on proposing and empirically validating a model that captures certain critical socio-psychological factors that nurture consumers' attitude towards affordable luxury brands in an emerging market context of India.Design/methodology/approachThe data were collected via a cross-sectional questionnaire survey from 491 customers of different fashion accessory luxury products in India. The data were analyzed through structural equation modelling (SEM) using AMOS 23.0 SEM software.FindingsThe findings of this study reveal that conspicuousness, status consumption, brand name consciousness, need for uniqueness and hedonism positively affect consumer attitude towards affordable luxury, which consequently affects consumers' purchase intention. The findings further reveal that age acts as a moderator in driving consumers' neo-luxury consumption.Originality/valueBy uniting various socio-psychological factors with consumer attitude and purchase intention in a conceptual model, along with studying the moderating role of age, this study responds to the calls for further research regarding affordable luxury and offers a more granular understanding of specific consumer motivations that guide Indian consumers' affordable luxury consumption.

This study aims to examine the influence of consumer-level psychological factors like affordability, availability, awareness and apprehension on green purchase behaviour among Indian Millennials while buying fast-moving consumer goods. 651 responses were analyzed on SmartPLS 4, and was it found that affordability, awareness and availability had a significant positive impact on green purchase behaviour, while apprehension did not show any significant impact. To increase green purchase behaviour, managers should make eco-friendly products affordable and widely available while promoting consumer awareness. As per the results, addressing consumer apprehension is not a significant factor in influencing green purchase behaviour, which indicates that managers need not worry much about addressing consumer fears while promoting green products. Though the study found no significant difference in green purchase behaviour between genders; education, occupation and income groups showed significant differences in purchase behaviour. This nuanced understanding offers companies and marketers a foundation to craft targeted marketing strategies aimed at encouraging the Indian Millennials to choose sustainable options in their consumer habits.

PurposeAlthough existing literature abounds with actual diversity research, there is scant work on perceived diversity. This research aims to investigate the impact of employees' perception of workplace diversity on job satisfaction and turnover intentions. Further, the research analyses the gender-moderating effect between the hypothesized connection.Design/methodology/approachCurrent research work uses a structural equation modeling (SEM) approach to analyze the hypothesized connection with 222 full-time employees working in the Indian service sector.FindingsStudy results showed that employees' perception of workplace diversity has a significant negative impact on job satisfaction, while having a significant positive effect on employees' turnover intentions. Moreover, employees' perception of workplace diversity does not vary across gender.Originality/valueThough research work on perceived diversity is scant and growing at a slow pace, the current study adds to the diversity studies by assessing diversity through employees' perceptions instead of gleaning the actual diversity index.

The present research aims to examine the sequential mediating effect of inclusion and job satisfaction in the relationship between diversity climate and employee turnover intentions. Data has been collected from 302 full-time employees working in the Indian IT industry using a self-administered questionnaire. Current research work tests the hypothesized connection using the structural equation modeling (SEM) approach. Further, the proposed indirect effect was determined using the PROCESS program. Study results revealed that employee sense of inclusion and job satisfaction sequentially mediates the relationship between diversity climate and turnover intentions. Taking into consideration the practical implications of the research, the present study stresses the importance of enforcing inclusive HR policies for the establishment of a positive climate for diversity. The present study adds up to the literature database by assessing the fundamental mechanism that clarifies the relationship between diversity climate and turnover intentions.

Purpose Due to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners seek to have detailed understanding of what drives consumers of different demographics towards this product category so as to better market and position themselves in the competitive landscape. Correspondingly, this study aims to provide insights into the Muslim women consumers’ halal cosmetics purchase behaviour and examines the variables (and their interplay) when purchasing such products. Design/methodology/approach The data for the study were collected through a self-administered questionnaire from 371 Muslim respondents from India. The data were analysed through structural equation modelling using AMOS 22.0 SEM software. Findings The findings of this study reveal that religious knowledge, religious commitment and halal certification(s) affect consumers’ actual purchase behaviour of halal cosmetics, which subsequently drives their repurchase intention. The findings further reveal a non-significant effect of religious orientation with both the actual purchase behaviour and repurchase intention towards halal cosmetics. Additionally, actual purchase behaviour of halal cosmetics is found to positively affect customers’ repurchase intentions. Originality/value Despite the recent growth of overall beauty industry, this particular segment of halal cosmetics has a huge potential given the phenomenal preference that Muslim consumers have shown in such niche. Therefore, this paper contributes towards examining the key factors influencing consumers purchase behaviour towards halal cosmetics in India that can be capitalized on.

To add to the existing knowledge in the electronic banking field of study. To help the banks and policy makers have a better understanding of the internet banking dimensions and their contributions towards customer satisfaction. Especially since not much research has been done in this regard in India which has become the hub of ebanking development after the recent demonetization by the present government, enabling people to go cashless and enhance a digi economy. An exploratory survey with the help of a Likert based questionnaire was conducted to investigate the impact of Internet Banking service quality on customer satisfaction in New Delhi. Judgmental and convenience sampling was used and various kinds of internet banking customers were approached in New Delhi. Data were collected from a sample of 194 internet banking customers. The result implicated that the internet banking service quality dimensions have a significant impact on the customer satisfaction of internet banking customers. Each of the dimension namely efficiency, system availability, fulfillment, privacy, contact, responsiveness and contact individually contribute 70% to the overall customer satisfaction in internet banking. The paper provides empirical evidence to show that the internet banking service quality dimensions area an important factor to satisfy the customers since each of them is positively related to customer satisfaction. This paper has extended the e-service quality model of eS-qual-eRec-Squal by zeithaml et al. to the banking sector to cater to its needs according to its demands and requirements. The research has contributed to an understanding of the importance of various dimensions that internet banking service quality comprises of and how the impact customer satisfaction. The paper lays a foundation to future research which must not be limited to one geographical area of India but should take into study the other areas where internet banking is widely being adopted given the new economy scenario of India. The research will help the managers of the banks and the policy makers to focus on these factors that tend to have a dominating impact on satisfying the customers. This will result in a better internet banking service quality provided by the banks and that in turn will help retain the existing customers and also gaining the new ones.

The paper lays emphasis on the factors which affect the decisions of the consumers Illhile making a selection for their choice of retail store. The paper tries to study those variables which affect the choice of retail stores for the consumers. The survey revealed through the paper that the male consumers would prefer a retail store which provides them with varied variety of the product assortment rather than going by the decor and lightning of the store. It was also found that the older generation is likely to do shopping from their local stores and street markets. The male consumers were also found to be in favour of visiting those retail stores which provide better quality products rather than getting swayed by the discounts being offered by them.

The Indian luxury market is seen as 'Next China', but little has been studied about this upcoming luxury market. With the growing number of luxury products for consumers in India, there is a need to understand the factors driving these consumers' luxury purchase behavior. The aim of this paper is to develop and understand the Indian luxury products consumers' buying behavior and test the mediating role of brand attachment between behavioral intention and luxury products actual purchase relationship. The study is based on a survey of real-time luxury consumers who have bought international luxury brands in three categories (Apparels, Footwear and Handbags). Structural equation modeling was applied to test the proposed hypotheses. The results of our study indicate a positive impact of brand attitude on social, functional and personal values, followed by a positive influence on purchase intention, which in turn positively influences actual purchase consumption. Brand attachment was found to partially mediate the relationship between consumer purchase intention towards luxury goods and their actual purchase.

The benefits of Information Technology (IT) implementation are available to the business market customers, consistently maintained with responsive after-sales service. In order to examine the factors affecting service quality provided by small and medium service providers and the proposed determinants of service quality (after-sales service performance, service improvements, technical preparedness and behavioral skills) and the resultant customer satisfaction, a study was conducted among the IT users in business organizations in Delhi and National Capital Region (NCR). The objectives include identification of customer requirements and service attributes that signify internal processes and customer interactions. Their perceptions of satisfaction from actual experience/performance arise out of confirmation/disconfirmation gap among the service attributes. An exploratory study was done to formulate the service quality construct and its dimensions through factor analysis from these attribute items, where customer satisfaction surrogate 'low total cost of ownership' was used as a criterion variable. In the present study, service improvements and technical preparedness emerge as new dimensions, apart from the applicability of dual aspects of perceived service quality-technical and functional dimensions. At the managerial level, these four dimensions tell us how to plan, implement and improve the various constituent items and service attributes at internal business process and subprocess levels in the organization. [PUBLICATION ABSTRACT]