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A dynamic customer newsletter may be one of the most effective tools to cross-sell customers proactively. By some estimates, there are over 100,000 private label newsletters being published in the US, and departments within banks certainly contribute their share. It is not unusual to find actual readership of newsletters in the 60%-75% range, and bankers should take advantage of the medium that close to 3/4 of the customer base spends 2 to 8 minutes reading. Marketing directors with successful programs know that their newsletter is nothing short of a powerful tool that works every day to inform, educate, and sell. Ten commandments for making a newsletter the marketing tool it can be are: 1. Designate a chain of command. 2. Know the audience. 3. Define the goals. 4. Develop a format. 5. Decide on frequency. 6. Choose a name that makes a statement. 7. Have the newsletter contain genuine information that is useful and provides value. 8. Map the process. 9. Get qualified responses. 10. Print more than is needed.

Brittney Bacon of the Red Sox skips into second base in front of fielder James Schnede of the Athletics during a game in New Tampa. (ran NTP); Hillsborough County United Soccer Club coach Rivers Guthrie talks with his under-10 soccer team during; practice in Odessa. (ran NTP); Vincent Donnelly competes with the Carrollwood Swim Team during a practice. (ran NTP); Tanya White practices her soccer footwork. (ran NTP); Andrew Androlewicz practices the rings as coach Adam Miller looks on. (ran; NTP); Photo: PHOTO, MIKE PEASE, (5)

Comparisons don't end there between Diesel, who graces the August cover of GQ, and Greene, 23, a certified personal trainer and fusion instructor at Gold's Gym off Bruce B. Downs Boulevard. Greene soon realized he could do much more with his potential. He earned his General Equivalency Degree and later made the Dean's list at Ohio's Urbana University. While he would never advocate quitting school, Greene said his teenage induction into the party lifestyle made collegiate distractions less compelling. The name \"[Tchalla Greene]\" came from his father, who is of African- American and American Indian ancestry. Greene's mother, who is white, is of British ancestry. Ask Greene if he thinks of himself as white, black, American Indian or something else, and you'll find that he refuses to be categorized.

Hearing officer Margaret Tusing granted the nursery's appeal of an interpretation by zoning administrator Paula Harvey. Harvey, the zoning administrator, contended that the 30-year-old nursery actually was landscaping, and that landscaping was illegal if performed by a business on agriculturally zoned property. In February, Harvey repeated past interpretations, saying that parking commercial vehicles at the Tarpon Springs Road site and installing trees cultivated by the nursery there amount to an illegal landscaping business.

[Paula Harvey] says the 30-year-old nursery actually is doing landscaping, and that landscaping is illegal if performed by a business on an agriculturally zoned property. The nursery argues that Hughes' actions are proper because they are \"common and customary usage\" mirrored by numerous other nurseries. [Marcus Vernon] also contends that planting trees and plants after delivery is not necessarily \"landscaping\" - which the county contends would violate Hughes' zoning - but a necessary and legal \"accessory use\" of the nursery function. And even if it is landscaping, Vernon said, the practice does not necessarily violate county law.