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2 result(s) for "Ghosh, Chilka, author"
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Printed advertisement 1947-1970 : Bengali middleclass ; an interaction
by Ghosh, Chilka, author in Advertising, Newspaper India Bengal History 20th century. , Advertising Social aspects India Bengal History 20th century. , Advertising India Bengal Psychological aspects.
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Printed Advertisement 1947-1970
Printed Advertisement 1947-1970
by Ghosh, Chilka in 19th century , 20th century , Advertising
2014
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the Bengali middleclass with these. Many of the cited advertisements were meant for the entire country but regional particularities were pronounced during the period under review, and the bhadralok consciously maintained a unique constructed identity that dates back to the colonial epoch. Therefore, their encounter wit.
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