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"Giloi, Eva"
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Looking at Monarchy Askance: Royal Brand Names and Trademark Law in the German Empire
This article uses the example of Manoli Cigarettes and its product line, The Kaiser Cigarettes, to examine the concept of co-branding as applied to royal brand names in the German Empire. It reviews the broader networks of circulation that determined the production of royal brand names: commercial laws, business ties, advances in technology, advertising structures, tourism, and other sectors of the consumer economy. The article delves into how trademark law, the Imperial Patent Office's role in approving brand names, and case law contributed to the choice of royal brand names. The article also illuminates how manufacturers used royal brands to implement business strategies along a horizontal plane of market competition. The production of the monarchy as a cultural object was thus activated through a process of triangulation: not only through the bilateral relationship between monarch and subjects, but also lateral relations between producers who were concerned about their professional networks.
Journal Article
Copyrighting the Kaiser: Publicity, Piracy, and the Right to Wilhelm II's Image
In 1900, the Encyclopedia Britannica requested an original, previously unpublished portrait from Kaiser Wilhelm II for its forthcoming edition. The German emperor denied the request, instead advising the British publishers to find an existing photograph on the open market. A few years later, when a Berlin-based association for hunting dogs needed a cover shot for its journal, the Kaiser gladly sat for the picture. From a twenty-first-century perspective, Wilhelm's choice seems a bizarre case of misplaced priorities: the Kaiser took care to position himself among the hounds, but left his encyclopedia image in the hands of foreign publishers. Was this gaffe an example of what Wilhelm II's grandson, Louis Ferdinand, later criticized as the Kaiser's “deficient” sense of public relations, his feeling that “the imperial family stands high above the need to worry about publicity”? In England, mused the royal heir, “publicity is taken much more seriously”—after all, as early as the 1860s, Queen Victoria had courted public support by publishing her family portraits and private diaries.
Journal Article
Interpersonal Relationships
Born in 1874 to a Lutheran father and Jewish mother, Max Scheler was a German thinker who could have appeared in the previous chapter alongside Ernst Jünger and TJ Big Blaster Electric Boogie as an example of the performative aspect of the self. Scheler liked playing roles, as is evident in Illustration 3.1, a photo of Scheler dressed up for motoring. He had a magnetic personality and has been described as a flamboyant showman who could move a crowd like Girolamo Savonarola (Staude 1967: 25, 27), the charismatic and unruly Dominican friar of Renaissance Italy.
Scheler’s role-playing was sometimes scandalo
Book Chapter
Deborah and Her Sisters: How One Nineteenth-Century Melodrama and a Host of Celebrated Actresses Put Judaism on the World Stage. By Jonathan M. Hess. Philadelphia: University of Pennsylvania Press, 2018. Pp. 272. Cloth $55.00. ISBN 978-0812249583
Deborah and Her Sisters: How One Nineteenth-Century Melodrama and a Host of Celebrated Actresses Put Judaism on the World Stage. By Jonathan M. Hess. Philadelphia: University of Pennsylvania Press, 2018. Pp. 272. Cloth $55.00. ISBN 978-0812249583.
Book Review