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The perennial grain intermediate wheatgrass ( Thinopyrum intermedium , commercial name Kernza TM ) has been proposed as a diversification crop for producing forage and grain and providing ecosystem services to farmers. Although a few studies have addressed farmers’ interests in the crop, information is lacking about the links between farmers’ goals and crop management, i.e., how farmers aim at integrating this crop in their systems. Closing this gap, this paper analyzes for the first time the introduction of intermediate wheatgrass (IWG) from a farmer perspective, as a set of decision plans and goals. The overarching orientations of the farm and organization of the production system, referred as strategic decisions, interact with short-term crop management (i.e., tactical decisions) and farmers’ goals for IWG. In total, 17 individual semi-structured interviews and 2 collective crop management prototyping workshops in France were used to analyze farmers’ rationales as a function of their farm systems, agronomic constraints, and know-how. The study demonstrates that farmers’ interests in IWG revolved around multiple ecosystem services and financial returns. Three ideal-types of farms testing IWG emerged from the relationships between existing farming systems and goals for IWG. The strategic and tactical decisions regarding the integration and management of IWG were contingent on the farming systems, the goals for IWG, the farmers’ know-how, and their ability to mitigate risks. Implications for the future development of intermediate wheatgrass as a niche innovation are considered based on farmers’ points of view. This study provides insights into the ideas and concerns of French farmers regarding IWG and proposes a framework for discussing the introduction of a new crop in a farm system.