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This article analyzes how the public relations of multinational companies was affected by the double impact of decolonization and spread of television during the 1960s. It contributes to recent theoretical conceptualizations of corporate social responsibility by adding the dimension of home country stakeholders and the border-crossing character of corporate responsibility. The analysis deals with the changing media representations in Sweden of Swedish-owned firms in Liberia and South Africa before, during, and after what has been called the “postcolonial moment” (1960–1963). In its wake, Swedish industrialists faced a new policy problem: firms in overseas markets were no longer expected to do only what was legal in the host country but also what was considered right in their home country. The analysis follows the debates concerning this issue of corporate international responsibility throughout the 1960s, and how national business organizations and executives in firms such as the Liberian-American-Swedish Mining Company publicly sought to defend the role of Swedish foreign direct investment in Africa. The business community developed various public relations strategies to engage with its critics, professionalized their media relations, and organized international study tours for unions and politicians.

Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region.Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country's political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.

This chapter provides a study of the politics of the decision-making processes behind the two Scandinavian pavilions. In both cases, official representatives of the Nordic countries sought to combine inter- and extra-Nordic mediations of 'Scandinavia'. Nordic representation in Montreal and Osaka, like all representations of identity, was negotiated and contested. In the case of Osaka, the dispute instead concerned the non-distribution of a particular image of the Nordic region within it. The twentieth-century history of Nordicness must be considered a strategic identity, without that necessarily meaning that it was in some way a fake identity. It is clear that all the actors involved in the decision-making processes took as axiomatic the assumption that the Nordic countries shared certain cultural, economic and social traits. Swedish industry, because of its export-oriented nature and the markets on which it was dependent, was clearly more eager to ensure Swedish participation at the two exhibitions than its Finnish and Norwegian counterparts.

The Editors: Hillary Rodham Clinton's subpoena reeks of a much deeper problem: sexism in government. The special prosecutor for the Whitewater grand jury, appointed by the Republican majority in Congress, and Sen. Alfonse D'Amato (R-N.Y.) timed the subpoena to coincide with President Clinton's re-election campaign and State of the Union address. This is perfect pulp to muddy the Democratic re-election waters and cast possibly false aspersions on Mrs. Clinton. The Editors: I applaud our first lady, Hillary Clinton, for having the nerve to speak out about mismanagement in government. It is high time that someone of her caliber show foresight and intelligence in speaking up for needed changes. Why should she be expected to remain silent? The Editors: As if baseball didn't have enough problems, ranging from lack of a permanent commissioner to absurd player salaries, along come the owners voting to begin interleague play. The owners are about to kill the goose that laid the golden egg.