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"Go, Frank M"
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Harnessing place branding through cultural entrepreneurship
\"Harnessing Place Branding through Cultural Entrepreneurship draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. The book is divided into four separate parts: Part One seeks to raise the awareness that the roots of cultural entrepreneurship reach deep into the design of strategy aimed at meeting major societal challenges, which have both a global and local dimension. Part Two presents Chapters on Cases on individual places in relation to forms of cultural entrepreneurship in which creativity is considered as fluid and evolving and the individual entrepreneur's ability is enhanced by the community's governance of imagination. Part Three departs from the notion that cultural entrepreneurs use local knowledge, which is geographically and historically bounded. Part Four concludes, draws implications and suggests further research.\"--Publisher's website.
Book
Building a brand identity in a network of Cruise Baltic's destinations: A multi-authoring approach
This article examines the process of building a brand identity in the cruise sector based in the Baltic Sea region. The stakeholders in this multicultural case network, which carries the brand name Cruise Baltic, are involved in developing a network of destinations as a corporate brand. The single-case study takes a supply-side approach describing the dynamic process of building a brand identity. Qualitative data were gathered from the narratives of the actors in the network. The research results show how the process of building a brand identity becomes apparent in the networking, cooperation and communications among 10 countries and the 44 partners involved. This evolutionary process could be described in terms of temporal phases on the one hand, and according to the different levels of cooperation between the actors on the other. Three episodes are distinguishable in the process: the initial, the integrative and the identification phases; and three levels of cooperation: the functional, the relational and the symbolic.
Journal Article
Heritage tourism destinations: preservation, communication and development
Heritage tourism is tied to myth making and stories; creative content that can be shared, stored, combined and manipulated, but that depends on a unique cultural or natural history. A significant section of the wider phenomenon that is cultural tourism, heritage tourism is a demand-driven industry that continues to be a subject of heated debate in academic circles.Beginning with an overview of the subject, this book considers the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. It then discusses product development and communication around the world, using new techniques such as social media and examples from food tourism and sporting events, before a final section reviews the planning and institutionalisation of heritage spaces. A timely conclusion subsequently considers the implications of developments such as globalisation, technological improvement and climate change upon these unique destinations. A valuable addition to the literature, this book is the first to bridge the gap between theory and practice, including the latest research and international case studies for researchers and practitioners in tourism and destination management.
eBook
A history of internet purchasing: suggestions for web-based entrepreneurs and SMEs
Purpose - The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology (ICT) from a marketing channel and consumer perspective.Design methodology approach - The research method used was a review of contemporary literature in the field of ICT with particular emphasis on the internet in relation to web-based purchasing behaviour. This paper examines the usage of the medium as an aide to shopping and selling since its inception and suggests future directions and areas for further investigation.Findings - The findings chronicle the evolution of the internet from a mere tool to enable web-based shopping to an entity that is able to think; and with the possibility of being able to express or channel emotions and social interaction among users.Research limitations implications - This research, whilst purporting to be a conceptual theory building paper, based on thorough literature review, would by no means pretend to be comprehensive and aims to engender further scholarly discussion and empirical testingPractical implications - In what ever way the web-based entrepreneur and small to medium-sized enterprise view the internet, it is not a business-facilitator to be ignored; and those that do not treat it with the urgency and seriousness that it deserves, do so at their peril.Originality value - The paper suggests a novel way of viewing what we have come to take for granted. It is hoped that the discussions will be of value to academics and practitioners alike.
Journal Article
The Eagle has landed : 50 years of lunar science fiction
\"In celebration of the 50th anniversary of the Apollo 11 landing, the endlessly-mysterious moon is explored in this reprint short science fiction anthology from award-winning editor and anthologist Neil Clarke ... On July 20, 1969, mankind made what had only years earlier seemed like an impossible leap forward: when Apollo 11 became the first manned mission to land on the moon, and Neil Armstrong the first person to step foot on the lunar surface. While there have only been a handful of new missions since, the fascination with our planet's satellite continues, and generations of writers and artists have imagined the endless possibilities of lunar life. From adventures in the vast gulf of space between the earth and the moon, to journeys across the light face to the dark side, to the establishment of permanent residences on its surface, science fiction has for decades given readers bold and forward-thinking ideas about our nearest interstellar neighbor and what it might mean to humankind, both now and in our future. [This book] collects the best stories written in the fifty years since mankind first stepped foot on the lunar surface, serving as a shining reminder that the moon is and always has been our most visible and constant example of all the infinite possibility of the wider universe\"-- Provided by publisher.
BOOK
Service Innovation in Hong Kong: Attitudes and Practice
This research explores management's attitudes towards innovation in Hong Kong's service firms and the extent to which service firms are committed to the general practice of managing service innovation. The growth in the scale and importance of the service sector in Hong Kong together with the limited analysis of innovation in the service industries, provide a prime justification for this study. Data were examined from four service groups: retail/wholesale, financial services, hotel/restaurant, and tourism. The findings suggest that although the majority of service organisations in Hong Kong are engaged in some type of innovation, they do not have any established system to control the process. In general, managers seem to confine their development to incremental or distinctive innovations and do not attempt to develop breakthrough innovations.
Journal Article
A history of internet purchasing suggestions for webbased entrepreneurs and SMEs
Purpose The purpose of this paper is to examine the marketing developments since 1992 at the interface of information and communication technology ICT from a marketing channel and consumer perspective. Designmethodologyapproach The research method used was a review of contemporary literature in the field of ICT with particular emphasis on the internet in relation to webbased purchasing behaviour. This paper examines the usage of the medium as an aide to shopping and selling since its inception and suggests future directions and areas for further investigation. Findings The findings chronicle the evolution of the internet from a mere tool to enable webbased shopping to an entity that is able to think and with the possibility of being able to express or channel emotions and social interaction among users. Research limitationsimplications This research, whilst purporting to be a conceptual theory building paper, based on thorough literature review, would by no means pretend to be comprehensive and aims to engender further scholarly discussion and empirical testing Practical implications In what ever way the webbased entrepreneur and small to mediumsized enterprise view the internet, it is not a businessfacilitator to be ignored and those that do not treat it with the urgency and seriousness that it deserves, do so at their peril. Originalityvalue The paper suggests a novel way of viewing what we have come to take for granted. It is hoped that the discussions will be of value to academics and practitioners alike.
Journal Article