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"Heath, Chip, author"
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The power of moments : why certain experiences have extraordinary impact
\"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?\"--Dust jacket flap.
Book
Switch : how to change things when change is hard
\"In a story-driven narrative, the Heaths bring together decades of counter-intuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. \"Switch \"shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.\"--Publisher's description.
Making numbers count : the art and science of communicating numbers
\"Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say \"Wow, now I get it!\" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.\"-- Publisher's description.
Book