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"Heenan, David A"
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The jobs wars
Pundits are predicting global battles to be fought over jobs in the near future. As of 1995, unemployment stands at 5.5% in the US and 10% to 11% in Europe. Estimates show higher levels of unemployment in other regions. In fact, about 33% of the global population is either unemployed or underemployed. If this problem is left unresolved, nations will find themselves battling other nations for increasingly scarcer jobs. Likely outcomes include arbitrary trade sanctions, anti-immigrant sentiments, closing of borders and outright conflict. To revive its supply of jobs, the US government and the business sector must take the necessary measures at the international as well as domestic levels. Recommendations are given.
Journal Article
The rise of a world-wide cybermarket. (international mail order business)
The growing internationalization of the mail-order business is spawning what is known as the global cybermarket. Borderless mail-order houses, led by L.L. Bean and Land's End, are generating a borderless economy with the aid of global call centers, including Salt Lake City and Canada's Moncton. The deregulation of national telephone and postal networks around the world is guaranteed to further boost this movement towards global marketing. However, formidable competition is coming from television shopping services and Internet shopping services. The mail-order industry should not belittle this sector because consumers overseas are exhibiting a liking for teleshopping and Internet shopping. Some mail-order companies, however, are already taking steps to neutralize these challengers by introducing their own cable shopping channels and using such services as Prodigy, CompuServe and America Online to promote their products.
Journal Article
Global Trends
The next global battle will be fought over jobs. The planet's population today is just below 6 billion—moving to 8 billion by early in the next century. If each year we add another 95 million people to the earth's total, then each year we need to create an additional 40 million jobs globally. A most unlikely—and dangerous—scenario.
Journal Article
The Downside of Downsizing
Restructuring has become a popular option for streamlining organizations. But has corporate America neglected the drawbacks of downsizing? The author maintains that, in many cases, muscle-as well as fat-is cut in the process.
Journal Article
Postcards from the edge. (electronic communications and international business revolution)
An international business revolution is occuring with the help of high-technology innovations. Telecommunication and computer innovations are diffusing business and technological capabilities around the globe, allowing many unheard-of areas to become frontier lands in high-technology. Small towns in the US and unknown cities in the developing world now house major industries that rival those in more developed urban regions. For example, China has emerged as a major player in the rocket launching industry, while Llao Llao, Argentina builds small nuclear reactors. Countries that are willing and able to invest in technology are capable of becoming major niche players in global markets, given the additional advantages of an educated workforce and strong government support. The high-technology communities of France, India and Bermuda are described.
Journal Article
Misguided Morality.(United States' morals and foreign relations)
Recently, the US has intervened in a host of nations to redress grave human suffering. To date, the US responses have been uneven, without any clear-cut guidelines for engagement. Washington can no longer blindly trumpet humanitarian virtues or pious principles and must address its inconsistent attempts to establish a high moral tone. Many foreigners wonder how the US can utter its sanctimonious pronouncements on humanitarian issues with all of its difficulties at home. Business is equally confused about its role in providing moral leadership. As part of the shareholder revolution, US-based activists are exerting pressure on American multinationals to fight the good fight abroad. Yet many US multinationals argue that the way other countries conduct their business should be of no concern to the US.
Journal Article
Global Policy
America's strategists are at sixes and sevens. At issue: how to chart the United States' moral compass. Repeatedly, we intervene in a host of nations—Bosnia, Rwanda, Somalia, Haiti—to redress grave human suffering. To date, our responses have been uneven, without any clear‐cut guidelines for engagement.
Journal Article
Strategic Location
New age technology is obliterating geography. By redistributing economic power around the world, it is creating a footloose economy that permits firms to locate in a variety of nontraditional venues.
Journal Article
Value pricing goes global
Value pricing is the best strategy for selling in a modern world where consumers are suddenly and conspicuously cutting their purchases. To combat the withdrawal of consumers from the market, strategists should not only offer bargains and low prices but also assure people that the items for sale are not of low value, that is, useless or unnecessary. They should also be wary of their premium brand products as these represent the antithesis of value spending and should instead concentrate on private labels which is increasingly becoming popular among value-seeking consumers. Companies around the world, from Procter and Gamble in the US to Mercedes-Benz in Germany to Jardine Riche Monde of Hong Kong, acknowledge that it is high time for them to address the value demands of their markets if they want to ably compete with their already-value-oriented rivals.
Journal Article