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"Iribarne, Philippe d"
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التفكير في تنوع العالم
يهتم هذا الكتاب بدراسة التصورات العامة للعيش المشترك، فحين يشتغل البشر جماعية، فإنهم يحافظون على جميع حيويتهم بفضل نفس التصورات التي يتبنونها عن الحياة الجماعية أكثر مما لو بنوا مؤسسات سياسية، أو مدنية، أو تخيلوا عالما أفضل. يناقش الكتاب أوجه إستعمال مصطلح الثقافة، بعد تحديد ما يقصده به، ويفعل ذلك المؤلف \"فيليب دیریبارن\" من خلال إطار نظري يمكن من التفكير في تنوع العالم) العنوان الذي اختاره دیریبارن للانطلاق في العمل.
Book
Managing Corporate Values in Diverse National Cultures
How should a Western company manage cross-culturally corporate values in its foreign subsidiaries? Do these values make sense everywhere and can they assumed to be universal or, on the contrary, are they culturally Western specific?
Philippe d'Iribarne provides answers to these timely and urgent questions, based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France and Jordan. It appears that, in a large part of the world, people's expectations are similar; they expect from a good employer clear and decisive leadership, and fair and compassionate treatment, helping them to live a good life. But treating these expectations as the 'same' could be misleading. Western companies with a humanistic orientation are well positioned to fulfil them, provided they are willing, in each and every geography, to take into account the local vision of the right way to achieve a good life.
By following the example presented in this book, companies who care can deliver economic efficiency as well as progressive people management in the countries in which they operate.
eBook
Islam et management. Le rôle d’un univers de sens
L’islam, comme toute autre religion, n’a aucun effet magique sur le fonctionnement des entreprises. Par contre il est susceptible d’y jouer un rôle en contribuant à modeler l’univers mental au sein duquel le management prend sens. La mise en place réussie d'une démarche de qualité totale dans la filiale marocaine d’une entreprise internationale illustre bien ce processus. Une réforme des comportements a pris sens en rapprochant la manière d’être attendue et le modèle du bon musulman. L’action de l’entreprise (dont une manière d'agir singulière du directeur général) a rendu ce rapprochement crédible.
Islam, like any other religion, has no magical formula for the running of business enterprises. On the other hand, it is an open-ended religion which can play a positive role there. Indeed, it can contribute to shaping the mindset, within which management finds a meaning. The successful implementation of a procedure of total quality in the Moroccan subsidiary of an international corporation is a good example of such a process. Changes in behaviour took place when expected behaviours were expressed in the idiom of being a good Muslim. The action of the corporation, in particular the General Manager’s uncommon style of leadership, rendered such a reconciliation between Islam and business credible.
Journal Article
