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2 result(s) for "Jepson, Allan, editor"
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Marginalisation and events
by Walters, Trudie, editor , Jepson, Allan, editor in Special events Social aspects Case studies. , Special events Management Case studies. , Marginality, Social Case studies.
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Research themes for events
Research themes for events
by Clarke, Alan , Frew, Matthew , McGillivray, David in Economic conditions , Event-Marketing , Forschung
2013
*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
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