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The Green Executive
Over the last five years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. Accordingly, responsibility for environmental and sustainability issues has risen from management functions to director level executives.
The Green Executive provides everything you need to know to develop a winning sustainability strategy and the leadership skills you require to implement that strategy. The first part of the book explores the business case for action taking into consideration opportunities, threats of inaction, risks of action and the ethical dimension. This is followed by an overview of global environmental problems, including the big three: climate change, resource depletion and toxic materials, and global solutions - including eco-efficiency and industrial ecology. The third part translates these large scale solutions into practical actions for a single business ranging from simple housekeeping measures through to innovative business models. The final, crucial part introduces the sustainability maturity model and provides an insight into how the highest level of that model can be achieved.
A range of personal views is provided in the form of 18 exclusive interviews with senior level executives from a wide range of sectors including retail, transport, manufacturing, logistics and the service sector, from small businesses through to international giants like Canon, BT, Marks & Spencer, National Express and GlaxoSmithKline.
eBook
The Three Secrets of Green Business
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.
Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:
' The Three Secrets of Green Business Success.
' Preparing To Go Green - change management, indicators, communication and marketing.
' Small Steps - the easy actions that will cut waste of materials, water and energy and save you money.
' Huge Leaps - the really big changes that will make your business truly green by changing your processes, products and business models.
' Hundreds of handy hints and tips.
' Checklists and a brainstorming tool
Packed with examples, this book provides a highly accessible, practical guide to those who want to introduce sustainability into their business or organization quickly and effectively.
eBook
The Three Secrets of Green Business
Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat.Written by renowned green business expert Gareth Kane, this practical 'how-to' guide contains everything you need to know about making your business green and increasing profits. Key features include:\" The Three Secrets of Green Business Success.\" Preparing
Book
Global Solutions
We saw in Chapter 5 that we are exceeding the carrying capacity of the Earth, and a minority of the world's population are responsible for the excess. While the majority's impact on the planet is relatively small per person, this can be attributed to poverty rather than 'green living'. This situation is clearly unsustainable: keeping the majority of the world's population in poverty is immoral, but if they follow the industrialized nations' model of development, the Earth will not be able to cope. So we need a completely different solution: sustainability.
Book Chapter
Visions of a Sustainable Economy
In this chapter we apply the two models of sustainability, eco-efficiency and the ecosystem model, to the economy to develop more detailed scenarios of what the future may look like. This will provide an insight into emerging landscapes into which your organization can position itself in the future. For more proactive green businesses, these models can be deliberately brought into existence by redesigning supply chains, creating new markets and influencing the legislative and policy frameworks within which the company operates. As pioneering computer scientist Alan Kay famously said 'The best way to predict the future is to invent it.'
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We will be considering these issues further when we look at green business strategy in Chapter 16.
Book Chapter