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Correspondence to Dr Barbara Schillo, Truth Initiative Schroeder Institute, Washington, DC 20001, USA; bschillo@truthinitiative.org In the USA, Congress banned paid television and radio advertising for cigarettes in 1970 and later extended these bans to smokeless tobacco.1 In 1998, the Master Settlement Agreement extended such prohibitions to outdoor advertisements, paid product placement and sponsorships of events.2 Even among media platforms that are still permitted to run tobacco advertising, many publishers have implemented policies prohibiting paid ads or other tobacco-sponsored content. Ads designed to influence public opinion about an industry whose products cause >8 million preventable deaths per year globally and are responsible for nearly 1600 children trying their first cigarette every day in the USA, are inconsistent with the intent of current marketing regulations.14 15 While the WHO Framework Convention on Tobacco Control Article 13 lays out comprehensive guidelines about advertising and reporting, the USA has yet to ratify this treaty.16 However, without stricter guardrails to prevent advertorials such as these, the tobacco industry will continue to promote the narrative that best supports their bottom line—regardless of the actual consequences to the public’s health. 15 Centers for Disease Control and Prevention,.

\"In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession. In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world. Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's and Robin's lives--and books--Grit to Great is destined to be the book everyone in business needs\"-- Provided by publisher.

Robin Koval: \"Mad Men\" liberally showed people smoking, harking back to the 1960s Koval: The show didn't stint on showing the negative consequences of smoking

Long-established research, including a 2012 Surgeon General report, tells us that smoking in movies makes young people two to three times more likely to start smoking themselves, and peer-reviewed research from Truth Initiative published in 2020 was the first to establish the link between smoking and vaping with episodic streaming entertainment. The treatment of tobacco needs to reflect a similar heightened level of sensitivity and acknowledgment of its harmful effects to both physical and mental health. (Pictured: 2022’s “Babylon”) Robin Koval is president and CEO of Truth Initiative, the nation’s largest non-profit public health organization dedicated to achieving a culture where all youth and young adults reject tobacco.

Every like and share is a free ad for an industry that contributes to 540,000 preventable deaths each year in the U.S. From Grand Theft Auto to Stranger Things, smoking imagery is still a big part of the entertainment landscape. Less than 6% of teens are smoking, and both youth and young adult smoking rates have seen some of the most dramatic declines between 2011 and 2016.

Over the past couple of years, the consumer world has witnessed the unprecedented co-mingling of what some view as fashion's sacred and profane -- luxury and deep discount. Americans of all stripes who once dreamed of designer wares can now grasp them at bargain basements without emptying their wallets. This marriage of high design and everyday products reflects a drastic rewriting of the rules of marketing. Luxury products make consumers feel better, and as marketers know, resonating with consumers' emotions is worth its weight in gold.

So why wouldn't we want government to take action to bring the same forces to bear on a bigger universe of tobacco and nicotine products - particularly e-cigarettes and hookah - that young people seem to be trying in ever increasing numbers? Hard to gin up an answer to that question given what we know about youth tobacco and nicotine use and the negative health effects of both on youth. And with e-cigarettes, hookah and cigars dancing on the precipice of being regulated since the FDA released draft regulations last year, perhaps the better question is: What's the holdup?