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This research study aims to examine the mediating effect of perceived impact of sport tourism (PIST), and support for sport tourism (SSTD), and the moderating effect of tourism dependency. Data was collected from 467 local residents using a paper-based survey. Partial least squares structural equation modeling was employed to test the research model and hypotheses. The findings indicate that both place image and PIST positively influence SSTD. PIST fully mediates the relationship between knowledge about tourism and SSTD, and partially mediates the relationship between place image and SSTD. Additionally, tourism dependency moderates the relationship between place image and SSTD, as well as between PIST and SSTD. These findings highlight the significance of place image and PIST for SSTD among residents and suggest that residents with and without tourism-related businesses may perceive sport tourism development differently. The study’s findings offer valuable insights for local tourism planning and policymaking. Plain language summary How local view on place image and tourism knowledge affect support for sport tourism development, with a focus on tourism dependence This study explores how local residents perceive the impacts of sports tourism and how these perceptions influence their support for sports tourism development. It also examines whether reliance on tourism income affects these relationships. Using survey responses from 467 residents, the study found that a positive image of the local area and perceptions of sports tourism benefits encourage support for its development. Residents with more knowledge about tourism rely on their perceptions of its impacts to decide whether to support it. Additionally, those who depend on tourism income are more likely to support sports tourism, even if they recognize some negative effects. These findings provide practical insights for local residents, local authorities, and government ministries to enhance sports tourism planning by addressing community needs and promoting sustainable development. Engaging residents through community meetings and workshops fosters involvement and addresses concerns. Strategies should highlight benefits like job creation for tourism-dependent residents or improved public amenities for others. Local authorities can educate residents on the advantages of sport tourism and build partnerships to align projects with community needs. Ministries, such as Tourism and Youth & Sports, can provide funding, policy support, and guidance to ensure sustainable growth.

PurposeFood waste among young consumers is a significant concern that threatens food sustainability due to consumption behaviour. This study has integrated the Theory of Interpersonal Behaviour to extend the Theory of Planned Behaviour to measure young consumer’s intention to reduce food waste in a developing country context. Bringing in emotion, habits, and facilitating conditions to predict the consumers' attitudes, this study assesses the intention to reduce food waste for corporate sustainability from the perspective of consumption.Design/methodology/approachUsing a quantitative approach and purposive sampling, 205 samples were collected from the young generation aged 18 to 30, who frequently have meals at home. The PLS-SEM technique was employed to examine the hypothesised model.FindingsThe findings supported all the hypotheses mentioned where attitudes, subjective norms (SN) and perceived behavioural control (PBC) affect the intention to reduce food waste among young consumers. Furthermore, the other variables, namely, habits, emotions and facilitating conditions, also significantly impact the attitudes of the young generation.Originality/valueUnderstanding young consumers' food waste behaviour is vital from the social, economic, and environmental perspectives. This study showcases a comprehensive food waste behaviour model among young consumers by integrating the Theory of Interpersonal Behaviour and the Theory of Planned Behaviour to examine the intention to minimise food waste. Practically, this study offers insights to business practitioners and communities in managing food waste from the young consumer perspective. Socially, this study supports the United Nations' (UN) Sustainable Development Goals (SDG) 12 by contributing to global food waste reduction efforts.

Manicures and pedicures are gaining market popularity in Malaysia. The evolution in beauty and personal care industry offers more opportunity for small businesses in marketing personal care and cosmetics products. There is an increasing number of nail salons providing manicures and pedicures services as well as nail art in the city; mostly in middle to high-end shopping malls, business centres or standalone nail salon in commercial shop lots. The consumers are mostly influenced by heavy advertising, for instance advent of K-pop and K-drama, marketing activities and growing trends of chasing beauty. The beauty industry or more specifically the nail care segment is highly fragmented due to various customers with different needs and wants pertaining to service levels, product categories and pricing. Hence, innovative marketing will become an important tool to success. The conventional marketing strategies are no longer effective as the businesses are propelled by the advancement of technology and change in social factors. The departure of conventional marketing strategies is necessary for the vendor to open new market segment and to increase sales. This study will explore the innovative marketing strategies in nail salon through case study method. The study also aims to discover on how the vendor overcome the challenges faced in this industry. The discussion will review the new approaches used as a new marketing idea brought in by the business.