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"Kumar, V."
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Worlds of written discourse : a genre-based view
\"This book addresses this theme from the perspectives of four rather different worlds: the world of reality, the world of private intentions, and world of analysis and the world of applications.\"--Provided by publisher.
Book
Transformative Marketing: The Next 20 Years
Transformations in the marketing function reflect changes in the immediate business environment. While the impact of transformations can be identified through companies' financial results, a deeper meaning for such a transformation exists in societal changes. In other words, ongoing changes among consumers, markets, and marketing departments feature prominently in the need for business transformations. Marketing departments too are under increasing pressure to perform. In fact, 80% of chief executive officers do not trust or are unimpressed with their chief marketing officers (CMOs), and CMOs have a high turnover rate. Calls to demonstrate the efficiency of the marketing function have brought the focus on creating value andmanaging customer relationships in a personalized manner.
Journal Article
Introduction to finite element analysis and design
Finite Element Method (FEM) is one of the numerical methods of solving differential equations that describe many engineering problems. This text covers the basic theory of FEM and includes appendices on each of the main FEA programs as reference.
Book
Competitive Advantage Through Engagement
The authors highlight the need for and develop a framework for engagement by reviewing the relevant literature and analyzing popularpress articles. They discuss the definitions of the focal constructs—customer engagement (CE) and employee engagement (EE)—in the engagement framework, capture these constructs' multidimensionality, and develop and refine items for measuring CE and EE. They validate the proposed framework with data from 120 companies over two time periods, and they develop strategies to help firms raise their levels of CE and EE to improve performance. They also observe that the influence of EE on CE is moderated by employee empowerment, type of firm (business-to-business [B2B] vs. business-to-consumer [B2C]), and nature of industry (manufacturing vs. service); in particular, this effect is stronger for B2B (vs. B2C) firms and service (vs. manufacturing) firms. The authors find that although both CE and EE positively influence firm performance, the effect of CE on firm performance is stronger. Furthermore, the effect of CE and EE on performance is enhanced for B2B (vs. B2C) and for service (vs. manufacturing) firms.
Journal Article
Greenhouse gas emissions : challenges, technologies and solutions
This book covers the exchange of greenhouse gases in various ecosystems, biomes and climatic zones, and discusses the measurement, modelling and processes involved in these exchange dynamics. It reflects the growing body of knowledge on the characterization, feedback processes and interaction of greenhouse gases with ecosystems and the impact of human activities. Offering a compilation of selected case studies prepared by international researchers working in the field, it represents a valuable resource for researchers and students alike.
Book
Applications of artificial neural networks for nonlinear data
\"This book is a collection of research on the contemporary nature of artificial neural networks and their specific implementations within data analysis\"-- Provided by publisher.
Book
Customer engagement: the construct, antecedents, and consequences
In this study, we highlight the need and develop a framework for customer engagement (CE) by reviewing the marketing literature and analyzing popular press articles. By understanding the evolution of customer management, we develop the theory of engagement, arguing that when a relationship is satisfying and has emotional connectedness, the partners become engaged in their concern for each other. As a result, the components of customer engagement include both the direct and the indirect contributions of CE. Based on the theoretical support, our proposed framework elaborates on the components of CE as well as the antecedents (satisfaction and emotion) and consequences (tangible and intangible outcomes) of CE. We also discuss how convenience, nature of the firm (B2B vs. B2C), type of industry (service vs. product), value of the brand (high vs. low), and level of involvement (high vs. low) moderate the link between satisfaction and direct contribution, and between emotions and indirect contribution of CE, respectively. Further, we show how customer engagement can be gained and how firm performance can be maximized by discussing relevant strategies.
Journal Article
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
Customer value refers to the economic value of the customer's relationship with the firm. This study approaches the topic of customer value for measuring, managing, and maximizing customer contributions by proposing a customer valuation theory (CVT) based on economic principles that conceptualizes the generation of value from customers to firms. The author reviews the established economic theories for valuing investor assets (e.g., stocks) and draws a comparison to valuing customer contributions. Furthermore, the author recognizes the differences in the guiding principles between valuing stocks and valuing customers in proposing CVT. Using CVT, the author discusses the concept of customer lifetime value (CLV) as the metric that can provide a reliable, forward-looking estimate of direct customer value. In addition, economic models to estimate CLV, ways to manage CLV using portfolio management principles, and strategies to maximize CLV are discussed in detail. The author extends the customer value concept by discussing ways that a customer can add value to the firm indirectly through incentivized referrals, social media influence, and feedback. Finally, the benefits of CVT to multiple constituencies are offered.
Journal Article