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"Long, Sylvia"
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Sylvia Long's big book for small children
A compendium of concepts like numbers, colors and opposites, together with poems, stories, and hands-on activities like making pancakes and mud pies.
Book
In good and bad times: the interpersonal nature of brand love in service relationships
Purpose - The purpose of this paper is to address two important gaps in the brand love and consumer-brand relationships literatures. First, this study aims to investigate several interpersonal antecedents of brand love in a services setting. Second, this study also aims to examine the differential influence of the valence of the service delivery process and the way that brand love develops under qualitatively varied conditions.Design methodology approach - A between-subjects experiment that varied the valence of the service delivery process (positive negative) in a relational context was designed to examine the influence of interpersonal antecedents across service delivery levels on brand love.Findings - This study provides empirical support for the importance of interpersonal antecedents in driving brand love in service relationships. The results also reveal an asymmetrical pattern of effects between study variables across service delivery levels.Research limitations implications - These findings can help service firms to better understand the role of interpersonal influences in development of emotional bonds with current customers and to develop strategies to nurture brand love under positive and negative circumstances.Originality value - This research helps to establish the transferability of interpersonal love into the services domain and brings service employees and the social aspects of exchange into the discussion of brand love. The research findings suggest consumers have the propensity to perceive and respond to service firms as active participants in relational exchanges and to use their interaction with frontline employees as a basis for developing brand love.
Journal Article
Bugs for lunch
Rhyming text introduces bug-eating animals such as geckos, trout, or even people. Includes additional facts about each creature.
Book
Communicating COVID-19: Associations Between Media Credibility, Health Belief, and Compliance with Nonpharmaceutical Intervention Recommendations in the United States During a Novel Pandemic
The proven high mortality of COVID-19 prompted the use of local and national media channels to promote public awareness of COVID-19, increase public knowledge of symptoms, and cue the public to implement protective nonpharmaceutical intervention (NPI) behaviors. Because evidence shows use of media can effectively provide public health information and NPIs can effectively mitigate the spread of infectious diseases, this study focused on perceived media credibility and health behavior compliance by providing a snapshot of the perceptions and intentions of American adults. Specifically, the purpose of this study was to examine the association between perceived media credibility (PMC), health beliefs related to COVID-19 and NPIs, and willingness to comply with nonpharmaceutical intervention recommendations (WTC-NPI). The NPIs explored in this study include handwashing, social distancing, and face mask wearing. The study implemented a quantitative, cross-sectional survey design. The Health Belief Model guided the study to examine health perceptions and intentions to comply with NPI recommendations. Source Credibility Theory guided the study to examine media credibility’s relationship with health belief and behavioral intentions. The study adapted Meyer’s Credibility Index and Champion’s Health Belief Model Scale to administer an online survey of 377 adults in the United States in June 2021. Additionally, the survey addressed partisanship, health status relative to COVID-19 comorbidities, and knowledge and interest of COVID-19 related information. Compliance was measured with a new variable, willingness to comply with nonpharmaceutical intervention recommendations (WTC-NPI), which comprises the initial uptake and persistence of a behavior. PMC was found to be positively associated with health belief, and health belief was found to be positively associated with WTC-NPI. PMC was found to have both a direct and indirect (mediated) relationship with WTC-NPI. Perceived severity was the only significant HBM mediator between PMC and WTC-NPI. However, partisanship emerged as a significant predictor of WTC-NPI. These results show the importance of establishing media credibility when using media for public health and risk communication. Moreover, the presence of predisposing factors continues to impact behavioral intention. The final results of the study yielded the development of the Perceived Credibility and Severity (PERCS) Model of Compliance. Use of the PERCS Model and the results of this study can guide public health professionals and health communication researchers in the development of informative and efficacious health recommendations to be conveyed in the media.
Dissertation
A butterfly is patient
\"From iridescent blue swallowtails and brilliant orange monarchs to the world's tiniest butterfly (Western Pygmy Blue) and the largest (Queen Alexandra's Birdwing), an incredible variety of butterflies are described in this poetic illustrated book\"-- Provided by publisher.
Book
Who pays the price for loyalty? The role of self-consciousness
Purpose
– This paper aims to study the role of self-consciousness from the point of view of firm loyalty. Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions.
Design/methodology/approach
– Firms increasingly vie to gain, and then maintain, loyal consumers. A firm’s assumption that such consumers will be willing to pay premium prices, however, contradicts consumers’ rational motivations to seek low prices. This research suggests that consumers’ self-consciousness and the nature of their loyalty toward a firm help resolve this apparent contradiction. The results show that when past purchases reflect an exclusive relationship with a retailer, participants with high public self-consciousness valued relatively low-price offers, whereas those with high private self-consciousness expressed high-value perceptions for higher priced offers. However, when past purchases were divided between retail partners, self-consciousness showed no impact on value perceptions.
Findings
– Analysis reveals that consumers’ evaluations and search behaviors are influenced by characteristics of the medium (retail vs e-tail), but this effect is moderated by both gender and price knowledge. Females prefer a brick and mortar environment and are likely to seek information at such retailers even when similar products are available online. However, males evaluate online offers better than identical store offers and are less inclined to engage in channel transition. Finally, evaluations of online offers are positively related to price knowledge, whereas a reverse pattern of results is obtained for retail offers.
Originality/value
– The findings shed light on how consumers evaluate identical online vs retail price offers, and their associated search intentions. These findings have practical implications for merchants who adopt a dual presence.
Journal Article
An egg is quiet
\"From tiny hummingbird eggs to giant ostrich eggs, oval ladybug eggs to tubular dogfish eggs, gooey frog eggs to fossilized dinosaur eggs, this poetic illustrated book describes the incredible variety of eggs and how they protect the young animals inside them\"-- Provided by publisher.
Book
A nest is noisy
\"From tiny bee hummingbird nests to orangutan nests high in the rainforest canopy, an incredible variety of nests are showcased here in all their splendor. Poetic in voice and elegant in design, this carefully researched book introduces children to a captivating array of nest facts and will spark the imaginations of children whether in a classroom reading circle or on a parent's lap.\"--Provided by publisher.
Book
A threshold model for respondent heterogeneity
Continuous models of respondent heterogeneity assume the existence of a response function where variables of interest are continuously related to explanatory variables. In many situations this assumption may not be true. In this paper we propose an approach of modeling respondent heterogeneity that identifies abrupt changes in the distribution of response coefficients around a threshold specification. Our model differs from traditional threshold models by introducing the threshold effect to describe across-unit behavior as opposed to within-unit behavior. We illustrate our proposed Bayesian threshold model for survey data from a large national retail bank that examines the effects of service wait times on customer satisfaction. We find evidence of a threshold effect where long in-process wait times are associated with bank branches characterized by weak associations between service quality drivers and overall perceptions of service quality. Branches with wait times below the threshold are found to have much stronger associations.
Journal Article