Explore the vast range of titles available.

The Covid-19 pandemic has highlighted and accelerated existing trends in digital privacy, intensifying the balance between public health needs and privacy rights. This article examines the concept of digital unfreedom and its growing relevance post-Covid-19, focusing on the balance between public health needs and privacy rights. It explores the evolution of digital freedom pre- and post-pandemic through four key concepts: control over personal information; freedom from surveillance; respectful data protection; and the right to bodily autonomy. Emphasizing the critical importance of privacy in public health strategies, this article calls for vigilant regulatory reforms to protect individual rights and ensure equitable data practices.

In the knowledge-based economy data has become an important part of building competitive advantage. The private and public sectors are demonstrating enormous interest in acquiring increasingly greater amounts of information. From growing sets of unstructured, seemingly disconnected data, one can extract information that can not only identify a given person, but also determine their demographic, socio-geographical, behavioral or mental characteristics, learn their shopping preferences, track their daily schedules and habits. In this sense, it becomes attractive to any kind of company operating online, including advertisers. On the other side of the stage there are consumers for whom private information is a resource that can be exchanged for various tangible and intangible benefits. Irrespective of the fact that some of the private information is perceived as more sensitively or more worthy than other, customers, as evidenced by numerous studies, choose money over data. The value of information depends on who owns it, who wants it, and who and how much is willing to pay for it. The aim of the paper is to present the concept of the value of private information from the perspective of customers and companies.