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PurposeThis study investigated the influence of institutional environment on the environmental, social and governance (ESG) accounting practices of banks in West Africa. The purpose of this study is to examine whether the size of an economy and the governance structure of a country is relevant for ESG accounting practice.Design/methodology/approachThe study applied content analysis on 602 annual reports of 67 banks in 5 countries in West Africa. A generalised method of moments (GMM) estimation technique was used for the regression analysis.FindingsThe evidence showed that GDP has a positive and insignificant relationship with ESG reporting, suggesting that the size of an economy is not relevant for ESG accounting. The study further found that Corruption Perception Index has a positive and significant relationship with ESG accounting. This result implies that a country’s political environment is germane for ESG accounting. Firm-specific factors, such as firms’ size, value and age have positive and significant relationships with ESG accounting while net profit margin and leverage have negative relationships with ESG accounting. The study concludes that a country’s institutional environment influences the ESG accounting practices of its firms.Practical implicationsThe governments of countries in West Africa must lay an enabling political and economic foundation to improve the accounting practices of firms, which is a critical factor for attracting investments.Originality/valueThe study contributes to the ESG accounting literature in developing countries which is found to be scarce.

There is a growing demand for herbal treatments, which has resulted in intensified competition in the emerging herbal market. The increasing competition has compelled firms to build strong brand equity to sustain profitability and differentiation. However, the mechanisms through which brand quality, word-of-mouth (WOM), and brand credibility interact to influence brand equity remain underexplored, particularly in the herbal industry. The research aims to examine the mediating role of WOM on the extent to which brand quality influences credibility and equity in an emerging herbal market. The data for this paper were gathered from 226 customers through systematic random procedures. Structural equation modelling was utilised to test the hypotheses via AMOS 24. The findings demonstrate that WOM plays a complete intervening role in the link between brand quality and equity, and also partially mediates in the brand quality and credibility nexus. The analysis also indicates that brand credibility completely intervenes in the nexus between WOM and equity. The study establishes that WOM is an important factor if herbal companies want to create brand quality to strengthen brand credibility and equity, whilst credibility is regarded as a critical ingredient when utilising WOM to raise brand equity in the emerging market.

This paper evaluates how brand image and perceived value intervene in the relationship between brand equity, which is conceptualized as perceived quality and brand credibility, and behavioural intentions in an emerging market. Structured questionnaires were used to gather data from 265 customers through a systematic sampling procedure. The hypotheses were tested using structural equation modelling in Smart PLS 3. The findings show that perceived value partially mediates the interaction between brand equity and behavioural intentions, and fully mediates the link between brand image and behavioural intentions. Similarly, brand image partially mediates the link between brand equity and perceived value. The study, therefore, establishes that perceived value is a critical success factor when building brand equity and brand image to reinforce behavioural intentions. Brand image also plays a crucial role in strengthening the effect of brand equity on perceived value in the emerging herbal market. This research provides a clear strategic blueprint for managers: while building a credible, high-quality brand is essential, it is the customer's perception of value that ultimately converts brand strength into repeat purchases, premium pricing, and positive word-of-mouth. The study empirically confirms that perceived value is the indispensable lever for turning brand equity into commercial success in the herbal industry.

PurposeGiven the significant role of both integrated reporting and cost of capital in the survival and prosperity of a firm, it is essential to understand their relationship by investigating whether integrated reporting influences the cost of capital of a firm. This research paper aims to examine the impact of integrated reporting practice on the cost of capital of listed firms in sub-Saharan Africa (SSA).Design/methodology/approachThe study covered a period of 10 years from 2009 to 2018. One hundred and forty-seven listed firms in 10 SSA countries were used for the study. The study employed panel data analysis and utilised a dynamic estimation technique called the generalised method of moments.FindingsThe evidence shows that integrated reporting has a negative relationship with cost of capital, indicating integrated reporting can reduce firms' cost of capital. The results further showed that social, governance and environmental disclosures all have negative relationships with cost of capital, suggesting that firms that make these disclosures would have a lower cost of capital. These results are consistent with signalling theory, which holds that firms send a positive signal to the market about their performance and prospects when they provide information relating to value creation, predominantly environmental, social and governance issues.Research limitations/implicationsThe major limitation of the study is the selection of only English-speaking countries. French-speaking countries may have a different reporting practice, hence a different effect on the cost of capital.Practical implicationsThis study contributes to policy development on integrated reporting in SSA and informs key stakeholders involved in promoting and supporting the adoption of integrated reporting in Africa.Originality/valueThe findings from this paper consolidate existing research in integrated reporting and cost of capital by providing empirical evidence on the relationship between integrated reporting, its components and the cost of capital from emerging economies. This study contributes to the understanding of investors' reactions to integrated reporting. Further, it fills a gap in the non-availability of literature on the relative impact of the various components of integrated reporting.

Purpose Reporting on only the financial performance of an organisation is no longer the focus of reporting because, gradually, investors and other stakeholders demand that companies also report on their effect on the environment and the society. Accounting and reporting for the environment has, therefore, increasingly become important to stakeholders and organisations because the effect of an organisation’s environmental and social performance on its financial health. The purpose of this study is to examine the extend of voluntary green accounting practice of companies listed on the Ghana Stock Exchange (GSE). Design/methodology/approach The analysis is based on content analysis of 202 annual reports of 23 listed firms in Ghana, from 2006 to 2015. Findings The mining, oil and gas sector has integrated environmental sustainability information in their accounting system. With regards to the nature of green disclosure, the content analysis depicts that only positive qualitative disclosures were provided in the annual reports. Again, almost all the companies increased the quality and quantity of environmental disclosures over the years. Practical implications The service and manufacturing sectors should integrate environmental sustainability information in their accounting system. This, in turn, may enhance their legitimacy to access critical resources for survival. Originality/value This study contributes to the green and social reporting practices literature from Ghana, a sub-Sahara Africa country.

The roles of external auditors have been under the spotlight due to the strategic positions they occupy to ensure accountability by public sector managers. This study examines the role of the external auditors in the accountability regime of the Ghanaian local governance structure. The study analyzed the annual reports of the Auditor General (AG) on all the metropolitan, municipal, and district assemblies (MMDAs) in Ghana from 2010 to 2018 through a content analysis method. The analysis revealed that Ghanaian audit activities had mainly focused on internal control effectiveness, cash management, contract management, revenue management, expenditure management, payroll management, and procurement management. However, the study found that the focus of the external auditors kept expanding as the years progressed. The evidence showed that the auditors excluded performance audits in their scope of work. The findings of the study further revealed that the MMDAs had recurring, repetitive, and common audit queries, comprising cash; procurement and stores; contract and tax irregularities. Besides, the audit recommendations were in response to the specific audit queries on the various financial and operational irregularities. Based on the analysis, the study concludes that the external auditing in Ghana has marginally contributed to accountability in the MMDAs. The study recommends that the scope of the external audit should include performance auditing.

The redenomination of the Cedi with the new Ghana Cedi in 2007 was met with skepticism and outright opposition in certain sectors of the economy. Businesses feared that this would decrease their net worth. Despite the time that has elapsed since the redenomination exercise, it is yet to be proven whether the fears of individuals who predicted its negative impact on firms’ performance had been confirmed or the optimism of those that expected its positive impact on firms’ performance has prevailed. Therefore, the study examined the impact of the cedi redenomination on firms’ value growth in Ghana. The study used the financial records of listed firms in Ghana, five years before and five years after the redenomination of the currency. The firms’ value growth was measured based on the growth in Tobin’s Q and return on assets (ROA). A generalized method of moments (GMM) estimation technique was adopted for the regression analysis. The results indicated that the firms’ value increased, whilst profitability decreased in the same year. Moreover, the results showed sustained growth in the profitability of firms after the redenomination exercise. The study concludes that the currency redenomination improved the firms’ profitability, whilst their value was not improved. The significant implication of the results is that governments can use redenomination as a tool to influence micro-economic activities. This study is perhaps the first to use firm-level data to examine the impact of currency redenomination on firms’ value growth in an African country.

Since tax represents an inflow of revenue to the government and an outflow of revenue to firms, factors that influence the tax planning activities of firms have gained considerable attention among management, shareholders, policymakers and researchers. Following the impact of taxation on an economy and a firm, the study investigated the factors that influence aggressive tax management practices of firms listed in East African economies. Data were collected from 99 firms for an 11-year period, from 2008 to 2018. Both cash effective tax rate and accounting effective rate were used as measures of tax planning. Multiple regression models were used for the estimation. The study results showed that smaller firms are more tax aggressive compared with larger firms, which is consistent with the political cost theory. This finding may alert policymakers and regulatory authorities (for example, revenue authorities) that small firms are most likely to avoid paying taxes compared with larger firms. This might be associated with fewer regulations and enforcements imposed on this category of business. The evidence further demonstrated that profitable firms are less tax aggressive. Consistent with the political power theory, this study has confirmed the view that profitable firms have enough earnings to pay their taxes and thus are less tax aggressive. The study further found that older firms are less involved in tax avoidance. This study has policy implications as it will assist both policymakers and firm management in their decision-making. Shareholders and firm management would benefit by understanding why some firms successfully reduce their tax burden compared to other firms.

Sustainability reporting is gaining attention among industry professionals and academics. However, it has been criticized since it fails to represent the proper reporting practices of firms, with this being described as symbolic in form. Regardless of this criticism, management of firms in East Africa is increasingly adopting sustainability reporting, despite being voluntary. Therefore, the paper analyzed the determinants of sustainability reporting of East African firms. Eight years of annual reports of 74 listed firms in Kenya, Tanzania, and Uganda were used. Random and fixed effect regression techniques were employed for the estimates. The study found that firms’ specific characteristics such as size, Tobin’s Q, industry affiliation, and ownership structure have a positive and significant influence on firms’ management to adopt sustainability reporting practices. In addition, it was suggested that firms with a more considerable asset and Tobin’s Q provide more sustainability reporting than those with smaller assets and Tobin’s Q. The results further showed that firms’ age and return on assets do not influence sustainability reporting. The evidence further demonstrated that firms with foreign parent companies significantly disclosed more sustainability information than local firms. The paper concludes that the firm-specific characteristics influence their sustainability reporting practice. The study provides policy implications because it can assist the governments and regulators in these countries in guiding the firms’ reporting practices.

Does it pay to report green activities? This question has dominated academic discussion and has further spiraled into the industry. Questions exist about the value relevance of carbon accounting, given that such practice is voluntary and consumes resources. The question becomes more legitimate when banks whose activities do not negatively affect the environment adopt carbon accounting. Given this perplexing phenomenon, the study examined the impact of carbon accounting on the performance of banks in East Africa. Moreover, the effect of management quality on such a relationship was analyzed. The study relied on eight years of integrated, sustainability, and annual reports of 79 banks in East Africa, collecting the carbon accounting data. A multiple regression estimation technique was employed to estimate the models. The study demonstrated that carbon reporting had a negative and insignificant relationship with the financial performance of banks. In addition, the study showed that management quality turned the relationship between carbon disclosure and firm performance positive, suggesting that the banks with high quality of management benefited financially from carbon reporting. The study concludes that carbon accounting does not benefit East African banks. However, banks that had high quality of management financially benefited from carbon accounting. The significant implication of these results is that banks can benefit from adopting carbon accounting but only when they have high management quality. This study contributes to the debate on the conflicting empirical findings on the value relevance of carbon accounting in Africa, which is scarce.