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"Mair, Judith"
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The Role of Festivals in Strengthening Social Capital in Rural Communities
Many regional and rural economies are suffering from serious economic decline. Small towns face considerable economic development challenges, including dwindling populations, limited employment opportunities, and a decline in the traditional agricultural sector. Tourism and events play
a significant role in regional strategies that seek to encourage economic diversification and tap into potential localized economic opportunities. Community events are commonly used by local government and other stakeholders to revitalize rural communities, and these events become tourism
products staged for commercial purposes, thus making substantial contributions to regional economies. However, although a festival model may be a successful means to activate both opportunities for economic development or regeneration as well as enhancing social connectedness through cultural
activities that often draw on local culture and history, festivals are also potentially divisive because of the social changes wrought by in-migration populations and their associate networks. This case study uses the Clunes Booktown Festival to address concerns about social inclusion, renewal,
and sustainability in rural regions. Drawing on the concept of social capital, this article examines the role of class and mobility to unpack the complex networks of mobile capital and their reshaping of rural places, and what this means in terms of community and belonging.
Journal Article
A Transformative Service View on the Effects of Festivalscapes on Local Residents' Subjective Well-Being
Festivals benefit the local service economy and reinforce social cohesion within the local community. This study draws on transformative service research to argue that festivalscapes have a transformational impact on local residents' cocreation behavior and thus their subjective well-being.
Data were collected during the 2016 Taipei lantern festival, amounting to 945 valid survey responses. Our analysis finds that cues related to the festival environment positively influence local residents' sense of place attachment, cocreation behavior, and subjective well-being. Place attachment
mediates the relationship between festival environmental cues and customer cocreation behavior. More significantly, the higher the degree of intercustomer social support is perceived to be by local residents during the festival, the greater the sense of attachment to the local community shown.
This study contributes to transformative service research by demonstrating that local residents' subjective well-being is an essential part of the service ecosystem in hosting a festival. Festival service managers should consider the local community's perception of festivals to simultaneously
boost local service sustainability and ecosystem well-being. Service managers may determine improvements to the stimulation of intercustomer social support, as it plays a transformative role, adding value to festivals.
Journal Article
Event and festival research: a review and research directions
[...]in conjunction with tourism, they are becoming a realistic policy option for regional development (Moscardo, 2007; Robinson et al., 2004). According to Getz (2013), there are five core propositions of event tourism: events can attract visitors who may not otherwise visit the area; events can create a positive destination image and branding; events contribute to place marketing by making destinations more attractive; events animate cities, resorts and parks; and event tourism is a catalyst for other forms of development. [...]while festivals have unique features and cultural dimensions which are also important factors for attracting tourists, the importance of exercising caution when using tangible or intangible historic and cultural resources for festival activities seems to be less acknowledged. [...]while the potential benefits of festivals have been clearly outlined, research appears to be lacking in terms of truly comprehending how best to achieve these desired benefits. [...]market segmentation studies occur frequently in the festival literature, yet as most are case study based, they are failing to make generalisable contributions to our knowledge of this area.
Journal Article
Reimagining Events and Festivals as Social Infrastructure
Events and festivals are pivotal in human culture, marking significant life moments and fostering communal spirit. Despite their evident social benefits, assessing their intangible impacts remains challenging. This research note advocates conceptualizing events and festivals as forms
of social infrastructure, akin to parks and community centers, based on insights from geographical studies. Social infrastructure, defined as spaces supporting social interactions and cohesion, offers a framework to better understand the societal contributions of these gatherings. Drawing
on literature that explores the benefits of robust social infrastructure-such as enhanced community resilience and civic engagement-this article posits that events and festivals similarly cultivate social bonds and collective identity. They serve as platforms for kinaesthetic practices
and civic participation, enriching community life. Embracing this perspective encourages innovative approaches to evaluate and optimize the societal value of events and festivals, aiming to enhance their role as vital components of community well-being.
Journal Article
Reimagining events and festivals as social infrastructure- a research note
and fostering communal spirit. Despite their evident social benefits, assessing their intangible impacts remains challenging. This research note advocates conceptualizing events and festivals as forms of social infrastructure, akin to parks and community centres, based on insights from geographical studies. Social infrastructure, defined as spaces supporting social interactions and cohesion (Klinenberg, 2018), offers a framework to better understand the societal contributions of these gatherings. Drawing on literature that explores the benefits of robust social infrastructure—such as enhanced community resilience and civic engagement—this note posits that events and festivals similarly cultivate social bonds and collective identity. They serve as platforms for kinaesthetic practices and civic participation, enriching community life. Embracing this perspective encourages innovative approaches to evaluate and optimize the societal value of events and festivals, aiming to enhance their role as vital components of community well-being.
Journal Article
An exploration of events research: event topics, themes and emerging trends
Purpose - The purpose of this paper is to identify and examine emerging trends in event and festival research and also in the themes and topics being studied in this area.Design methodology approach - Taking an innovative approach, this paper used an abridged version of Q methodology to seek the opinions of events experts on the topics and themes that will underpin the future development of an events and festivals research agenda.Findings - The results of this research revealed that events experts feel that there are several areas that have been comprehensively researched and where further research is unlikely to provide any new information. These include definitions and types of events, and events logistics and staging. Directions for future events and festivals research include the need for studies on the socio-cultural and environmental impacts of events along with a better understanding of the relationship between events and public policy agendas. This research has also highlighted a lack of research in the area of Indigenous events.Research limitations implications - The identification of these gaps in our current knowledge provide opportunity for further development of a research agenda for events and festivals, which will have substantial implications both for academia and for the events and festivals industry. Limitations include a relatively small sample size, and the resulting abridgement of the full Q methodology.Originality value - This paper represents a comprehensive overview of existing studies, providing vital information for events researchers in all areas of the field. Further, the research highlights research gaps that would benefit from future study, and also identifies those areas where further study is unlikely to provide new knowledge.
Journal Article
Editorial
[...]I would like to take this opportunity to advise you of some changes within IJEFM. Reporting on data collected using empathy-based stories, a novel qualitative approach, this paper outlines the main discourses from participants, which included festival renewal, sense of community, quality and commercialism, external threats and technological opportunities. [...]value co-creation at events, specifically at sustainable music festivals, is the topic of the paper by Werner et al., which analyses the existing literature and then takes a grounded theory approach to examine how attendees in Germany perceive value co-creation processes.
Journal Article
Event Futures
Covers -- Editorial advisory board -- Guest editorial -- Enlivenment and the Gruffalo: the unfolding story of events in destination shopping centres -- Agricultural shows: visitor motivation, experience and behavioural intention -- Event performance index: a holistic valuation tool -- Almost like being there? A conceptualisation of live-streaming theatre -- Events and the blue economy -- Identifying motives for engagement in major sport events.
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