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"Marinova, Svetla Trifonova"
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Institutional impacts on firm internationalization
\"The role and significance of institutions in home and host countries in the process of firm internationalization has recently attracted the ever increasing attention of scholars and practitioners in the area of international business. Though some publications have been in circulation there still is a scarcity of appropriate insights concerning the impacts and the role of institutions in the diverse home and host contexts in which firms internationalize.Institutional Impacts on Firm Internationalization addresses various aspects of the investigated phenomenon, providing an insight in the role of the varieties of capitalism on the globalization of business activities worldwide. As a key way of internationalization, outward foreign direct investment process is critically analysed from home countries' perspective focusing on emerging economies contexts. Furthermore, the role of national government as a major institution is investigated and how this role will vary depending on the contextual specifics of firm internationalization processes. The impact of institutions on the formation of firm internationalization is put under scrutiny, while special attention is devoted to particular industries, namely retailing and pharmaceutical. The book concludes with unifying remarks on the role of institutions in the processes of firm internationalization giving theoretical as well as practical perspectives\"-- Provided by publisher.
Book
Organizational Influences and Performance Impact of Cross-Border E-Commerce Barriers: The Moderating Role of Home Country Digital Infrastructure and Foreign Market Internet Penetration
Despite voluminous research on barriers to exporting, knowledge on the inhibiting role of specific obstacles confronted by firms when exporting via cross-border e-commerce (CBEC) is virtually absent. Using data from a cross-industry sample of 1256 firms located in 25 different European countries, we shed light on this issue by examining the organizational determinants and performance outcomes of CBEC barriers. The results revealed these barriers are more evident in the case of firms with smaller size, lacking experience, and having no affiliation with other companies. It was also found that all different types of CBEC barriers, namely financial complexities, coping with foreign markets, supplier restrictions, technical difficulties, and product limitations, are negatively affecting online export performance. Finally, both the home country’s level of digital infrastructure and the foreign market’s Internet penetration rate exhibited a strong moderating effect on the association between CBEC barriers and export performance.
Journal Article
Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management
PurposeAnchored on the broaden-and-build theory and the circumplex model, the authors develop and test a conceptual model in which satisfaction, influenced by an effective handling of communication, cooperation, conflict, and opportunism, is set as the predictor of inter-partner creativity in the relationship between hotels and their foreign travel agents under the Covid-19 pandemic.Design/methodology/approachThe conceptual model was tested with data collected from 190 randomly selected hotel units located in Greece, using both online and drop-in questionnaire methods. Data were analyzed using SEM analysis.FindingsSatisfaction with the working relationship was found to be enhanced by improving communication and cooperation, as well as by keeping conflict and opportunism at low levels. This was a strong predictor of inter-partner creativity, although less pronounced under high levels of relational distance and rigidity.Research limitations/implicationsThe study should be extended to other country settings, replicated at different levels of crisis severity, and use dyadic data. Additional environmental factors could be used as boundary conditions, while our model could be expanded to include additional drivers and consequences of inter-partner creativity.Practical implicationsTo generate inter-partner creativity, there is a need to maintain high levels of satisfaction through proper communication, enhanced cooperation, conflict minimization, and avoidance of opportunistic actions. Also, to better translate satisfaction into inter-partner creativity, interacting parties should keep distance at low levels, while at the same time demonstrate greater flexibility.Originality/valueThe study unveils the role of effectively managing behavioral factors in inter-firm relationships to develop creative solutions to the Covid-19 crisis challenges, an issue neglected by prior research. The study also sheds light on the contingent effects of distance and rigidity, two important factors moderating relationships under crisis. The study applies for the first time two psychological-based theories, the broaden-and-build theory and the circumplex model, to an international marketing crisis situation.
Journal Article
An Enquiry into MNEs’ CSR Practices: Literature Assessment, Managerial Implications, and Academic Perspectives
As a result of growing concerns by stakeholder groups in different parts of the world for the economic, social, and environmental value created by multinational enterprises (MNEs), research has explored MNEs’ corporate social responsibility (CSR). This article extends existing knowledge by steering through extant research on MNE’s CSR activities embedded in MNEs’ international competitive behavior. The paper reviews 208 empirical studies conducted on this subject during the period 1997–2022 and offers a systematized analysis along aspects pertaining to theoretical perspectives, research design, scope, method, and thematic emphasis. It synthesizes existing knowledge in an integrative conceptual framework incorporating the key thematic priorities and the relations between them. It also provides an evaluation of the key managerial implications extracted from these studies by 114 managers of MNEs having their headquarters in the U.S.A., Germany, and China. Finally, it offers fruitful directions for future research based on the findings of a survey among 42 international business scholars with expertise in this field.
Journal Article
Foreign market involvement, entry-mode learning potential and SME internationalization outcomes
PurposeDrawing on an organizational learning perspective, this paper examines the effect of levels of foreign market involvement (intensity and geographic spread) on internationalization outcomes recognizing that the moderating influence of entry-mode learning potential is not well documented in the literature on small- and medium-sized enterprises (SMEs).Design/methodology/approachThe sample includes 180 SMEs evenly selected from three industries: biotechnology, software and clothing (60 firms in each industry). The sampled firms employ less than 250 employees and are equally distributed between three developed economies and three emerging economies. All were engaged in foreign business.FindingsThe authors find that there is a direct relationship between levels of foreign market involvement and internationalization outcomes. Entry-mode learning potential moderates the relationship between intensity of foreign market involvement and internationalization outcomes but not the relationship between geographic spread and internationalization outcomes.Practical implicationsThis study reveals several new insights that help explain the pathway through which foreign market involvement activities are translated into internationalization outcomes.Originality/valueThe authors conclude that the positive relationship between intensity of foreign market involvement and internationalization outcomes is strengthened when SMEs also use an entry mode with a higher learning potential than exporting only.
Journal Article
International business and emerging economy firms
\"How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept\"--Publisher's description.
Book
Knowledge-based network ties in early rapidly internationalising small firms: a missing link?
This paper sets out to establish the sources of the relationships underpinning Early Rapidly Internationalising Small Firm (ERISF) cross border activities, the main characteristics and specific functions of these relationships, and their process of development. Using interview data from ten South African firms, the findings show that the founder’s pre-firm knowledge pools are important in establishing the source of the initial hierarchical knowledge-based interpersonal ties. ERISF internationalisation is enabled by an initial prior interpersonal network tie set, which is composed of predominantly strong knowledge-based contacts. The ERISF acts as the source that provides the technical information and knowledge, which is then adopted by their network partners. This means that the ERISF’s product and technological capabilities drive the international knowledge creation process. The findings provide a holistic characterisation of the concept of knowledge in ERISF internationalisation. Within their interorganisational relationships, ERISFs are involved in knowledge creation, knowledge transfer and knowledge adoption activities. Network ties developed in existing knowledge pools are extended to new knowledge pools enabling the leveraging of limited resources.
Journal Article