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"Martin, Alfred L"
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The Generic Closet
Even after a rise in gay and Black representation and production
on TV in the 1990s, the sitcom became a \"generic closet,\"
restricting Black gay characters with narrative tropes.
Drawing from 20 interviews with credited episode writers, key
show-runners, and Black gay men, The Generic Closet
situates Black-cast sitcoms as a unique genre that uses Black gay
characters in service of the series' heterosexual main cast. Alfred
L. Martin, Jr., argues that the Black community is considered to be
antigay due to misrepresentation by shows that aired during the
family viewing hour and that were written for the imagined,
\"traditional\" Black family. Martin considers audience reception,
industrial production practices, and authorship to unpack the claim
that Black gay characters are written into Black-cast sitcoms such
as Moesha , Good News , and Let's Stay
Together in order to closet Black gayness.
By exploring how systems of power produce ideologies about Black
gayness, The Generic Closet deconstructs the concept of a
monolithic Black audience and investigates whether this generic
closet still exists.
Rolling
by
Cole, Kelly
,
Martin, Jr., Alfred L
,
Cleghorne, Ellen
in
African American comedians
,
African American wit and humor
,
African American wit and humor-History and criticism
2024
Since slavery, African and African American humor has baffled,
intrigued, angered, and entertained the masses.
Rolling centers Blackness in comedy, especially on
television, and observing that it is often relegated to biopics,
slave narratives, and the comedic. But like W. E. B. DuBois's ideas
about double consciousness and Racquel Gates's extension of his
theories, we know that Blackness resonates for Black viewers in
ways often entirely different than for white viewers. Contributors
to this volume cover a range of cases representing African American
humor across film, television, digital media, and stand-up as Black
comic personas try to work within, outside, and around culture,
tilling for content. Essays engage with the complex industrial
interplay of Blackness, white audiences, and comedy; satire and
humor on media platforms; and the production of Blackness within
comedy through personal stories and interviews of Black production
crew and writers for television comedy.
Rolling illuminates the inner workings of Blackness and
comedy in media discourse.
Introduction: What Is Queer Production Studies/Why Is Queer Production Studies?
2018
Taken together, the articles in this special issue refocus attention from the image on the screen to the ways queerness is produced within the culture industries, paying close attention to the ways image production is inextricably tethered to notions of the mainstream. As I have stated elsewhere, my aim is not to demean the excellent textual analyses that bring a variety of theoretical paradigms to bear on LGBTQ texts and characters (Martin, \"Scripting Black Gayness\" 650). However, a focus on the production of LGBTQ imagery, the ways queers produce their own media both within and outside the \"mainstream\" culture industries, and the ways queers work as oppositional readers of texts and paratexts illuminates a separate set of empirical practices for which analyses of the text alone cannot account. This special issue hopes to expand the types of research questions and texts within the field of queer media studies and production studies.
Journal Article
Blackbusting Hollywood
2021
This article draws attention to The Wiz (Sidney Lumet, 1978) as the first Black-cast blockbuster and reassesses its significance to issues of Black media production, reception, and distribution. With a focus on press reviews, this article uses what I am theorizing as racialized media reception to understand The Wiz's historical and industrial import beyond its $23 million budget for Black and white reviewers and moviegoers. Providing an analysis of reviews from both the Black and mainstream presses, archival production documents, and documents about the film's distribution, this article argues that film reviews, as cinematic paratexts, helped to structure consumption and shaped the narrative of The Wiz as a failure.
Journal Article
The Tweet Has Two Faces
2019
[...]related, it helps illuminate how offline forms of humor, particularly those invested in maintaining the status quo, are imported into online spaces. [...]RompHim provides an ideal opportunity to examine the ways humor functions when black masculinity, (homo)sexuality, and fashion collide. [...]the text associated with the image functions to invert gender norms. The refrain that it's \"just a joke\" seeks to obscure the serious business of humor within digital spaces. Because of its spreadable nature, dismissing the humor around the RompHim elides the ways such jokes and images are deployed in the service of upholding the boundaries of hetero-masculinity, to the exclusion of the queer other.
Journal Article