Explore the vast range of titles available.

Concentration on consumption in material environments characterized by too much rather than too little creates important gaps in the understanding of how much of the earth’s population navigates the marketplace. This study investigates bottom-of-the-pyramid, or impoverished, consumers to better comprehend the relationship between societal poverty and individual life satisfaction as moderated by psychological need deprivation and described by self-determination theory. Data were gathered from more than 77,000 individuals in 51 of the world’s poorest countries. Using hierarchical linear models, results show that relatedness and autonomy improve poverty’s negative influence on life satisfaction, but only if basic life necessities are available, described as consumption adequacy. Findings illustrate that without consumption adequacy, psychological need fulfillment has little effect on the poverty–well-being relationship, emphasizing the hopelessness of individuals living in extreme poverty. Findings also suggest to researchers that impoverished consumers not only face different circumstances but actually respond to those circumstances in unique ways.

Using traditional meta-analytic techniques, we compile relevant research to enhance conceptual appreciation of ethical climate theory (ECT) as it has been studied in the descriptive and applied ethics literature. We explore the various treatments of ethical climate to understand how the theoretical framework has developed. Furthermore, we provide a comprehensive picture of how the theory has been extended by describing the individual-level work climate outcomes commonly studied in this theoretical context. Meta-analysis allows us to resolve inconsistencies in previous findings as well as confirm the central tenets of the overall ethical climate framework. In addition, we consider the ethical climate relationships in the larger context of the theoretical framework, using path analysis to test the structural relationships. Overall, our results provide evidence of the relationships between ethical climate perceptions and individual-level work outcomes. Based on our analyses, we offer future research directions important for further development of ECT.

Although marketers increasingly rely on customer data, firms have little insight into the ramifications of such data use and do not know how to prevent negative effects. Data management efforts may heighten customers' vulnerability worries or create real vulnerability. Using a conceptual framework grounded in gossip theory, the authors link customer vulnerability to negative performance effects. Three studies show that transparency and control in firms' data management practices can suppress the negative effects of customer data vulnerability. Experimental manipulations reveal that mere access to personal data inflates feelings of violation and reduces trust. An event study of data security breaches affecting 414 public companies also confirms negative effects, as well as spillover vulnerabilities from rival firms' breaches, on firm performance. Severity of the breach hurts the focal firm but helps the rival firm, which provides some insight into mixed findings in prior research. Finally, a field study with actual customers of 15 companies across three industries demonstrates consistent effects across four types of customer data vulnerability and confirms that violation and trust mediate the effects of data vulnerabilities on outcomes.

This paper captures the current state of privacy scholarship in marketing and related disciplines. We examine theoretical perspectives and empirical findings about data and information privacy grouped according to privacy’s role in society, the psychology of privacy, and the economics of privacy. Although a coherent subset of research themes provide deep understanding, theoretical and empirical findings show this narrow focus also has constrained our view of privacy to consumer, organizational, ethical, or legal silos. In response, we take a necessary step toward expanding the privacy domain across these borders, emphasizing the compelling synergies that span multiple interests. We conclude by highlighting future research themes that embody a multidimensional approach, which blends the many interconnected concerns that feature in contemporary privacy questions in marketing. Since internal and external stakeholders are affected in multiple and potentially unforeseen ways by data privacy issues, additional work in this space remains critical and needed.

Driven by data proliferation, digital technologies have transformed the marketing landscape. In parallel, significant privacy concerns have shaken consumer–firm relationships, prompting changes in both regulatory interventions and people’s own privacy-protective behaviors. With a comprehensive analysis of digital technologies and data strategy informed by structuration theory and privacy literature, the authors consider privacy tensions as the product of firm–consumer interactions, facilitated by digital technologies. This perspective in turn implies distinct consumer, regulatory, and firm responses related to data protection. By consolidating various perspectives, the authors propose three tenets and seven propositions, supported by interview insights from senior managers and consumer informants, that create a foundation for understanding the digital technology implications for firm performance in contexts marked by growing privacy worries and legal ramifications. On the basis of this conceptual framework, they also propose a data strategy typology across two main strategic functions of digital technologies: data monetization and data sharing. The result is four distinct types of firms, which engage in disparate behaviors in the broader ecosystem pertaining to privacy issues. This article also provides directions for research, according to a synthesis of findings from both academic and practical perspectives.

Invasive lionfish (Pterois spp.) have rapidly spread across the Western Atlantic and Mediterranean Sea. They reproduce frequently and consume native marine life important to livelihoods and reef health. To combat the deleterious impacts of this species, management efforts in Belize and throughout the invaded range have included development of a food market for lionfish. To determine the viability of a food market for lionfish and marketing strategies to sell lionfish in Belize, we conducted nationwide, structured surveys with a representative sample of foreign tourists (n = 400) and Belizean citizens and residents (BCRs) (n = 400). We assessed knowledge about lionfish, attitudes towards purchasing lionfish and food neophobia (fear of trying new food) to predict willingness to consume lionfish and compared the two groups. We found no significant difference in awareness or knowledge about lionfish between foreign tourists and BCRs. However, foreign tourists were more willing to try lionfish and exhibited significantly less food neophobia than BCRs. BCRs were more likely to believe lionfish is unsafe to eat, and often believe it is unsafe to handle, which poses a barrier as this group reported that they typically prepare seafood themselves rather than dine at restaurants. Taste and health were the most common reasons both groups eat seafood. Health was noted more often by BCRs, and foreign tourists often stated they chose seafood because it is fresh and available locally. Just 15% of BCRs and 16% of tourists have tried lionfish, but 50% of BCRs and 74% of tourists would be willing to try lionfish, suggesting a significant opportunity to increase the consumption of lionfish. Synthesis and applications. Findings support the viability of marketing lionfish in Belize to both BCRs and tourists given effective outreach and provide lessons learned for similar efforts throughout the invaded range. Outreach to BCRs should include safe handling and emphasize that lionfish is safe to eat, as the misperception that it is not is a barrier to consumption. Comparing lionfish to snapper in taste and texture is a promising approach for marketing to BCRs, while taste, health and benefits to the reef and local fishers are motivating for BCRs and tourists. Read the free Plain Language Summary for this article on the Journal blog. Resumen Las poblaciones invasoras de pez león (Pterois spp.), que se reproducen con alta frecuencia y depredan organismos marinos fundamentales para los medios de vida y la salud arrecifal, se han extendido rápidamente en el Océano Atlántico Occidental y el Mar Mediterráneo. Las estrategias de control en Belice y en toda la región invadida para mitigar los efectos nocivos de la especie incluyen el desarrollo de un mercado para el consumo de la carne del pez león. A fin de determinar la viabilidad de un mercado para el consumo del pez león y distinguir estrategias de comercialización para vender la carne del pez león en Belice, realizamos encuestas estructuradas a nivel nacional con muestras representativas de turistas extranjeros (n = 400) y de ciudadanos y residentes de Belize (BCRs, por su sigla en inglés; n = 400). Para predecir la disposición a consumir la carne de pez león y realizar la comparación entre ambos grupos, en cada grupo se evaluó la base de conocimiento sobre el pez león, actitudes hacia la compra de la carne del pez león, e incidencia de neofobia de comida (el miedo de probar comida novedosa). No se encontró ninguna diferencia significativa en la base de conocimiento sobre el pez león entre turistas extranjeros y BCRs, sin embargo los turistas extranjeros estaban más dispuestos a probar la carne del pez león y mostraron un nivel de neofobia de comida significativamente menor que los BCRs. Por su parte, los BCRs mostraron mayor propensión que los turistas extranjeros a creer que tanto consumir como manipular el pez león es peligroso. Esto constituye un obstáculo para desarrollar un mercado de esta carne, ya que este grupo reportó que normalmente prepara el marisco en casa en lugar de consumirlo en restaurantes. Para ambos grupos los motivos reportados para comer el marisco fueron el sabor y la salud. La salud fue señalada más frecuentemente por los BCRs en comparación con los turistas extranjeros. Los turistas extranjeros también indicaron a menudo que eligen el marisco porque está fresco y disponible localmente. Aunque sólo 15% de los BCRs y 16% de los turistas han probado el pez león, 50% de los BCRs y 74% de los turistas estarían dispuestos a probarlo, lo que señala una oportunidad significativa para fomentar el consumo del pez león. Síntesis y aplicación. Los resultados apoyan la viabilidad de promocionar el pez león en Belice a ambos grupos dado sensibilización efectiva, y también aporta lecciones aprendidas para los esfuerzos similares en todas las regiones afectadas con la invasión del pez león. Teniendo en consideración que un obstáculo es la percepción errónea entre los BCRs que es peligroso comer la carne del pez león, la sensibilización dirigida a los BCRs debe incluir información sobre la manipulación segura y enfatizar que la carne del pez león es segura para el consumo. Un enfoque prometedor para los BCRs sería posicionar la carne del pez león como comparable al pargo en sabor y textura. Ambos grupos están motivados por el sabor, la salud, y los beneficios para los pescadores locales y el arrecife. Read the free Plain Language Summary for this article on the Journal blog.

How has the COVID-19 pandemic affected consumer privacy, and what are the implications for the future of privacy and public policy? We argue that response to the outbreak has threatened privacy by reducing consumer control over the collection, sharing, and protection of some of the most sensitive types of personal information, including health and location data. Collection of these data has increased through widespread adoption of new surveillance tools to monitor and prevent contagion and enforce government-mandated lockdowns. In addition, new digital records that would not otherwise exist have been created as shelter-in-place orders have forced many consumers, including vulnerable populations, to replace offline activities with online activities. The pandemic response has further eroded privacy through government-initiated sharing of personal information and weaker protection of sensitive data. After elaborating on these changes, we discuss the implications for the future of privacy and public policy.

To understand data privacy in retailing, one must consider a myriad of consumer, retailer, and regulatory tensions, trade-offs, and compromises. Scholarly research on consumer data privacy in retailing remains a fruitful area of inquiry precisely because it confronts these critical tensions. As a scholarly domain, data privacy research investigates questions and contexts that are fraught with persistent conflicts and paradoxes. Despite some important advances, many pressing questions remain, leaving various tensions unresolved too. In this editorial, we review the role of data privacy in retailing, attending to focal consumer and retailer tensions. We also provide an overview of the unique contributions offered by the articles in this issue, stressing the novel insights they provide for retail theory and practice. This overview exposes three promising research directions that offer particular promise for informing the critical data privacy tensions that we identify and for expanding the relevance of data privacy research to encompass a broader set of retail implications. These research directions in turn may motivate future scholarly inquiry in retailing, inform retail management, and suggest public policy options.