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"Marwick, Alice Emily"
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Status Update
by
Marwick, Alice E
in
Branding (Marketing)
,
Celebrities
,
COM060140 COMPUTERS / Web / Social Media
2013
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, \"Web 2.0\" only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development.
Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques-such as self-branding, micro-celebrity, and life-streaming-to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
Status Update: Celebrity, Publicity, and Branding in the Social Media Age
2014
In the lifestreaming chapter, Marwick explores the digital, communal culture: those social media fanatics who use programs to track and publicize the minutiae of everyday life-from music to fitness to book reviews to sexual encounter reports. Furthermore, Marwick's healthy dose of skepticism about utopian rhetoric in social media discourse is the key to her interrogation of Silicon Valley entrepreneurship and her trenchant critique of Web 2.0 technology.
Book Review
Critical Cyberculture Studies
by
Jones, Steve
,
Massanari, Adrienne
,
Silver, David
in
Community
,
Computers and civilization
,
Cyberspace
2006
Starting in the early 1990s, journalists and scholars began
responding to and trying to take account of new technologies and
their impact on our lives. By the end of the decade, the
full-fledged study of cyberculture had arrived. Today, there exists
a large body of critical work on the subject, with cutting-edge
studies probing beyond the mere existence of virtual communities
and online identities to examine the social, cultural, and economic
relationships that take place online. Taking stock of the exciting
work that is being done and positing what cyberculture's future
might look like, Critical Cyberculture Studies
brings together a diverse and multidisciplinary group of scholars
from around the world to assess the state of the field. Opening
with a historical overview of the field by its most prominent
spokesperson, it goes on to highlight the interests and
methodologies of a mobile and creative field, providing a
much-needed how-to guide for those new to cyberstudies. The final
two sections open up to explore issues of race, class, and gender
and digital media's ties to capital and commerce-from the failure
of dot-coms to free software and the hacking movement. This
flagship book is a must-read for anyone interested in the dynamic
and increasingly crucial study of cyberculture and new
technologies.
AI and the Future of Digital Public Squares
2024
Two substantial technological advances have reshaped the public square in recent decades: first with the advent of the internet and second with the recent introduction of large language models (LLMs). LLMs offer opportunities for a paradigm shift towards more decentralized, participatory online spaces that can be used to facilitate deliberative dialogues at scale, but also create risks of exacerbating societal schisms. Here, we explore four applications of LLMs to improve digital public squares: collective dialogue systems, bridging systems, community moderation, and proof-of-humanity systems. Building on the input from over 70 civil society experts and technologists, we argue that LLMs both afford promising opportunities to shift the paradigm for conversations at scale and pose distinct risks for digital public squares. We lay out an agenda for future research and investments in AI that will strengthen digital public squares and safeguard against potential misuses of AI.