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"McGillivray, David, editor"
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Research themes for events
by
Finkel, R
,
McGillivray, D
,
Robinson, P
in
Economic conditions
,
economic impact
,
Event-Marketing
2013
*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology