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"McPherson, Gayle"
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Making Change towards Inclusive Societies: The Soft Power of Community Archaeology in Building Cultural Heritage in Mozan, Syria
This paper investigates the soft power of community archaeology in transforming isolated and diverse communities into a more inclusive society, by reviewing community archaeology as a concept, and as a process, through the case of inclusive cultural heritage in Mozan, Syria. A theory of change underpinned key interventions in Mozan to track shifts in the social behaviour of locals from cultural isolation towards participation, partnership and inclusion, while investigating the process of establishing understanding, acceptance and mutual trust within communities. The research adopted an ethnographic study and used qualitative research methods. These relied primarily on direct observations and open ended, semi-structured and in-depth interviews with local communities, an archaeological mission and governmental and civic stakeholders involved in the area. The fieldwork research was informed by conducting a review of literature on the impact of culture and heritage in social contexts, social inclusion and cultural diplomacy. The paper demonstrates how the contribution of community archaeology in soft power change has assisted personal and community empowerment through inclusive cultural heritage on an individual level while strengthening social networks to mobilise the impact on the community as a whole. It reveals how such a project enhanced dialogue, increased awareness, and built and contributed to mutual understanding in order to support a shift in the harder area of symbolic community thinking and attitude, against a backdrop of conflict, war and isolation and builds the basis for inclusive cultural heritage tourism.
Journal Article
Music entrepreneurship
\"The music industries hinge on entrepreneurship. The recent, rapid convergence of media and the parallel ongoing evolution of music businesses have again seen the focus shift to independent companies and individual entrepreneurs. Opportunities tend not to be advertised in professional music and practically everyone begins on their own: forming a band, starting a record label, running events, or building a website. But it's not an easy territory to navigate or get a handle on. Music Entrepreneurship features an analysis of the changing landscape of the music industries and the value of the entrepreneur within them through a series of focused chapters and case studies. Alongside contributions from key academics across the globe, expert contributors from across the industry highlight successful entrepreneurs and offers practical help to the reader trying to navigate the business. Sectors examined include: the value of the music industries, recorded music, live events, branding in music, artist management, and digital distribution.\"--Www.amazon.com.
Book
Research themes for events
*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
eBook
Event Policy
As the event management field expands, there has been an emergence of a distinctive 'events' policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation.
Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management. Its main aim is to locate the phenomena of events (and festivity) within a theoretical and strategic framework and, in doing so, demonstrate the links between the development of events in policy-making and the theoretical exploration of the role of events as policy. Building on a strong coherent framework, the book explores the conceptual terrain in which events and festivities are located, evaluates the range of theoretical perspectives pertinent to the study of events policy, appraises the socio-economic and socio-cultural implications of event-led policies internationally and draws together the main theoretical and event policy issues for the future. It utilizes a good range of international cases, from Dubai, Singapore, New Orleans and Glasgow, to help demonstrate the relationships between theory and strategy, and includes useful features to help students understand the subject and deepen their knowledge of the events policy terrain.
This groundbreaking volume will be essential reading for students, researchers and academics of events and other related disciplines.
eBook
Leveraging disability sport events : impacts, promises, and possibilities
\"This empirically-grounded text examines the policy, planning, development and implementation of disability sport events. It draws insights from a major international comparative study of different types of large multi-national sporting events: integrated events where able-bodied athletes and athletes with a disability compete alongside one another, and non-integrated events where athletes with a disability are separated by time but occurring in the same location. Guided by a critical disability studies perspective, the book highlights the strategic opportunity of sporting events to influence social change around community participation, and attitudes and awareness about disability more broadly. It also challenges assumptions about positive event legacies and suggests a need for a multi-lateral approach to planning. An important read for students, researchers and scholars in the fields of sport policy, sport development, disability sport, sport management, disability studies and event studies\"-- Provided by publisher.
Book
Creating Public Value Through Parasport Events
The hosting of major events presents an opportunity to shape public policy and potentially enable social change. In this article we discuss two different parasport events, the 2014 Glasgow Commonwealth Games and the 2015 Toronto Pan Am/Parapan American Games, which espoused a philosophy
of social inclusion and creating social change in sport for persons with disabilities as an outcome of the events. We contend that, as in wider policies for sport, social inclusion has been more illusory than real, sometimes based on increases in facility usage rather than necessarily developing
a broader base of participation. Such outcomes stand in contrast to Bozeman and Johnson's criteria for public value. We argue that the two parasport events were used by policy makers to demonstrate meaningful avenues to social inclusion, social change, and how those in public policy positions
have the power to influence and create potential. We examine key policies and policy decision-maker's perspectives, utilizing Bozeman's theory on progressive opportunity, regarding the value of two major parasport events in creating social change for persons with disabilities. We conclude
that Bozeman's model of progressive opportunity allows for a more sustainable model for bringing the interests of the market and government agencies together to lead to foreseeable and sustainable social change. Notwithstanding, a clear understanding that policy makers need to realize that
structural and societal change will not necessarily happen during the life cycle of Games time.
Journal Article
Policy pragmatism: Qatar and the global events circuit
Purpose - The paper aims to give an interesting insight into the rise in event bidding and delivery of sports mega-events from Qatar and the Middle East. This paper seeks to examine the shift in government policies and citizen relationships in the Middle East and Gulf Region, focusing on the specific case of Qatar from its staging of the 15th Asian Games in 2006 to present.Design methodology approach - The paper begins with an overview of the main literature on the importance of sport events as a vehicle for securing global profile for cities and nations. The paper draws upon the authors' participation at the 15th Asian Games and interviews conducted there and latterly, desk-based research involving scrutiny of Qatar's recent policy pronouncements and published materials pertaining to sporting events in the intervening period since the 2006 Games.Findings - The findings are presented in the form of a case study, using the Asian Games as a starting point and finishing with Qatar's latest bids for sporting mega-events. The paper presents a conceptual analysis of the situation in Doha and reveals a ten-year strategy from Qatar to set itself apart from its neighbors in bidding to host mega-sporting events and in its progress in terms of civil rights for women. This has allowed wider participation in sport and ensured Qatar can bid for the most prestigious global sporting events.Research limitations implications - This paper adds to the wider public policy discussion and contributes to the body of knowledge in this area. The authors have written extensively on events policy but believe issues of democracy versus ruling states, emotional bidding and awarding to such states will continue to rise over the coming years and these have significant implications for both event owners in awarding such bids but also for policy makers in legitimizing bidding for such events in this context.Originality value - The paper reveals that the currency of awarding events to countries in the Middle East, Africa and South America is politically and socially important and of major interest to both the public and academics at present.
Journal Article
Mega Events: Neoliberalized Vehicle or Opportunity for Strategic Global Leadership
Until recently, neoliberalization processes have framed the public policy outcomes accruable from mega events, limiting the opportunity for host cities and nations to accrue greater public value from these global events. There are intimations of change afoot as sanctioning bodies in partnership with governments move towards a model of social sustainability based on leveraging benefits beyond a narrow economic hegemony, using policy entrepreneurs to broker relationships between the public-private coalitions for the achievement of the common good. As new players enter the mega event circuit, there exists a great opportunity to re-evaluate the governing framework for mega events towards a greater good. [PUBLICATION ABSTRACT]
Journal Article