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PurposeThis study aims to investigate the impact of perceived values (hedonic and utilitarian), trust and subjective norms on consumers' purchasing intentions of organic food in Saudi Arabia; it also explores the moderating influence of availability on the relationship between the intentions of consumers and their actual purchasing behaviour.Design/methodology/approachA survey with 236 consumers of organic food in Saudi Arabia was carried out. The convergent and discriminant validity of latent variables was confirmed. The relationships among them were tested using Partial Least Square Modelling (PLS).FindingsThe results indicate that utilitarian and hedonic values, trust and subjective norms positively affect consumer purchase intention. They also reveal the moderating effect of availability on the relationship between consumers' purchasing intention and their actual behaviour in the Saudi Arabian context.Research limitations/implicationsThe study contributes to knowledge about the relationships among perceived values, trust, subjective norms, availability and consumer purchasing intentions of organic food, and their actual behaviour in an emerging market. The results enlarge the understanding of consumers' purchasing behaviour in the Saudi Arabian organic food market and point out some opportunities for future research.Originality/valueThe study is original in investigating the factors that influence customers' intention and their actual purchasing behaviour toward organic food in Saudi Arabia. It is a first attempt to test the moderating influence of availability on the relationship between purchase intention and actual purchasing behaviour toward organic food products in an emerging market.

PurposeThis study aims to explore how corporate social responsibility (CSR) dimensions (i.e. economic; legal; ethical; philanthropic) foster employee creativity during the COVID-19 pandemic. Specifically, an attempt is made to investigate the mediating role of affective commitment to explain the above linkage.Design/methodology/approachThe survey data were collected from 167 employees in the emerging market of Saudi Arabia. The data was analysed using PLS-SEM for frequency, reliability, confirmatory factor analyses and structural equation modelling.FindingsThe CSR dimensions, particularly the ethical and philanthropic dimensions, showed both direct and indirect effects on the creativity behaviour of employees during the COVID-19 pandemic. Moreover, affective commitment mediated the relationship between the legal, ethical and philanthropic CSR dimensions and creativity behaviour.Originality/valueThis study enriches previous CSR empirical research and adds to current literature focused on the determinants of CSR dimensions' effectiveness; particularly, the research is set in a challenging scenario characterized by the pandemic. So, this paper extends previous studies by investigating under which key conditions CSR dimensions are most effective, in particular in two main directions. First, it contributes to the CSR literature by determining how various CSR dimensions influence creativity behaviour during a pandemic. Pandemics are events that occur regularly, and the COVID-19 pandemic, in particular, offers the opportunity to explore its effects on employees' behaviours in the current context. Second, the study's mediation findings contribute to new empirical evidence which suggests that affective commitment has a positive effect on the CSR dimensions of employee creativity behaviour during a pandemic in an emerging market.

PurposeThe purpose of this study is to investigate the determinants of behavioral intention to use smartphone diet applications within the emerging market. Specifically, it focuses on the Privacy Calculus Model constructs, encompassing perceived risk and perceived benefit, as well as the pivotal elements of trust and self-efficacy. It also explores the moderating influence of experience on the influencing factors and intention to use a diet application.Design/methodology/approachIn a survey with 572 respondents, data analysis was conducted using partial least squares (PLS) structural equation modeling.FindingsThe findings reveal that perceived risk exerts a significant negative influence on behavioral intention. Conversely, perceived benefit, trust and self-efficacy exhibit a positive impact on behavioral intention. Moreover, the study delves into the moderating role of users' experience, which is found to significantly influence these relationships, suggesting that user experience plays a pivotal role in shaping the adoption dynamics of diet applications.Research limitations/implicationsThe limitations of this study may include the sample size and the specific focus on the emerging market of Saudi Arabia. The implications of the findings are relevant for scholars, developers, marketers, and policymakers seeking to promote the use of smartphone diet applications.Originality/valueThis study adds value by exploring the determinants of behavioral intention in the context of smartphone diet applications, and it is a first attempt to test the moderating role of users' experiences, providing valuable insights for various stakeholders in the field.

In Malaysia, little research has been published investigating hospitality graduates’ justification for not joining the hotel industry. Therefore, the aim of this paper is to investigate the influence of physical working conditions, pay and benefits and promotion opportunities on students’ intentions. A self-administered questionnaire was used to gather data and measure respondents’ perceptions, and a total of 102 hospitality students at University Utara Malaysia completed the survey. The study employed correlation and regression analyses to test the hypotheses. It was found that physical working conditions, pay and benefits, and especially promotion opportunities positively influence students’ intention to join the hotel industry. Considering the positive impact of these factors, it is suggested that hoteliers should take initiatives to attract and motivate students to join their industry. DOI: https://doi.org/10.24052/JBRMR/V12IS04/ART-24

The aim of this study is to assess the influence of customer relationship management (CRM) on marketing capabilities (planning and implementation) and organizational performance, through an analysis of the hotel industry in Malaysia. The study uses partial least squares to examine the mediating influence of marketing capabilities on the association between CRM and hotel performance. A survey of hotel managers was conducted, and a total of 152 usable questionnaires were obtained. The results enrich the literature by showing a positive relationship between CRM and hotel performance; they also indicate that marketing planning and implementation play a mediating role in the relationship between CRM and hotel performance. From the practical perspective, by understanding the relationship among the constructs in the research model, hotel managers could maximize use of their internal resources to improve organizational performance.

In this case study, an all-ceramic (Emax) crown and a post and core restoration are used to successfully treat external inflammatory root resorption (EIRR) in a mandibular molar. A 21-year-old male patient was diagnosed with EIRR and hypercementosis after presenting with pain and significant damage to his lower right first molar. The patient chose a post and core restoration over extraction and implant placement due to budgetary constraints. Endodontic retreatment, fiber post cementation, core buildup, and Emax crown placement were all part of the treatment. At the one-year follow-up, the patient had a healed periapical region, healthy gingiva, and sound tooth structure. In managing EIRR cases, this case study emphasizes the importance of meticulous treatment planning and execution, focusing on selecting the best course of action for the long-term stability and health of the affected tooth. Both the patient's overall dental health and the expertly crafted restoration contributed to the favorable outcome.

Objectives Implant placement errors remain a persistent challenge, leading to complications such as peri-implant bone loss, neurosensory issues, and, in severe cases, implant failure. This study evaluates the prevalence and characteristics of dental implant positioning errors in patients treated at the Dental University Hospital. Methods: A sample of 500 cone-beam computed tomography (CBCT) scans was used to assess implants for positioning errors, including thread exposure, proximity to anatomical structures, and violations of inter-implant and implant–tooth distances. Results: A total of 56.6% of the implants exhibited positioning errors, with the maxillary posterior region being the most commonly affected area (51.6%). The most frequent errors observed were thread exposure (37.7%) and implant proximity to the maxillary sinus (27.7%). Statistical analysis revealed significant correlations between implant positioning errors and anatomical location, underscoring the need for meticulous preoperative planning and advanced imaging. While factors such as patient age, implant length, and diameter were analyzed, no statistically significant differences were found in error prevalence based on sex or demographic variables. Conclusions: This study highlights the importance of combining clinical expertise with advanced imaging modalities like CBCT to minimize implant positioning errors and improve patient outcomes. Future research should focus on refining surgical techniques and evaluating the impact of the implants’ design and patient-specific factors on the accuracy of placements.

Oral melanocytic nevi (OMN) are rare benign tumors originating from melanocytes with an unclear pathogenesis. The current theory suggests that OMN originate from dormant dendritic melanocytes that become enclosed in the dermis during the embryonic migration of melanoblasts - the precursors of melanocytes - from the neural crest to the epidermis. OMN can be congenital or acquired, with acquired nevi being more common. These nevi are classified into several types based on histological features, including junctional, compound, intradermal, combined, and blue nevi. Among these, intramucosal nevi are the most frequent, followed by blue nevi. Oral blue nevus, although rare, is typically asymptomatic and commonly found on the hard palate. This report presents a case of a blue nevus located on the lingual attached gingiva of a 37-year-old male patient. Despite the benign nature of blue nevi, their clinical appearance often mimics other pigmented lesions, including malignant melanoma. This case highlights the importance of distinguishing blue nevi from other oral melanocytic lesions through histopathological examination to ensure proper diagnosis and management. The report also emphasizes the role of routine oral examinations in the early detection of such lesions, especially given the potential for misdiagnosis in clinical practice.

This research explores the types and effectiveness of occlusal splints in managing temporomandibular disorders (TMDs). TMDs encompass a range of musculoskeletal and neuromuscular conditions affecting the jaw, causing pain, limited movement, and discomfort. Occlusal splints, also known as bite guards, are commonly used in dentistry to alleviate TMD symptoms by relaxing jaw muscles, preventing joint trauma, and protecting teeth. This research examines various splint types, including stabilization splints, anterior bite planes, and repositioning appliances, and analyzes their fabrication methods, indications, and contraindications. Additionally, it investigates the effectiveness of splint therapy in reducing pain, improving jaw function, and managing specific TMD conditions. The research also delves into the comparison of conventional, milled, and 3D-printed splints, considering their accuracy, fabrication time, cost-effectiveness, and patient satisfaction. Finally, it addresses potential complications associated with splint use and concludes by emphasizing the importance of occlusal splint therapy as a noninvasive and effective treatment option for TMD management.

This systematic reviewevaluated the failure rates of dental implants placed in the aesthetic zone. A thorough search was conducted across various electronic databases, including manual reference checks, using relevant keywords and inclusion criteria based on the PICO framework (population, intervention, control, and outcomes). A total of 11 studies were included in the analysis, consisting of both randomized controlled trials (RCTs) and non-randomized studies. The overall failure rate was found to be low at 2%, with a marginal bone loss of 1%. Aesthetic outcomes, such as pink aesthetic scores, were favorable, with a small percentage of mid-facial soft tissue and papillary recessions. This analysis demonstrates that dental implant failure in the aesthetic zone is minimal, with low bone loss and satisfactory aesthetic results.