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"Moore, Sarah"
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Attitude Predictability and Helpfulness in Online Reviews
This article examines explanation type in online word of mouth (WOM), focusing on what individuals explain: their actions (“I chose this product because . . .”) or their reactions (“I love this product because . . .”). Results show that review writers explain their actions more than their reactions for utilitarian products, but they explain their reactions more than their actions for hedonic products. They do so to be helpful to review readers, who find explained actions more helpful for utilitarian products and explained reactions more helpful for hedonic products. Explained actions and reactions are differentially helpful across product type because they increase readers’ ability to predict their attitude toward the reviewed product: explained actions increase attitude predictability for utilitarian products, whereas explained reactions increase attitude predictability for hedonic products. These increases in attitude predictability and review helpfulness ultimately increase readers’ choice of the product in question. This article contributes to the explaining and the WOM literatures by focusing on what individuals explain, rather than on how they explain, by identifying product type as a novel moderator of what review writers explain (actions or reactions), and by examining when and why review readers prefer different types of explanations.
Journal Article
Back to Blackbrick
When his once-brilliant granddad succumbs to mental decline and urges him to visit Blackbrick Abbey, young Cosmo is transported through time and learns of his granddad's teenage adventures on the sprawling estate.
Book
(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions
In responding to customer questions or complaints, should marketing agents linguistically \"put the customer first\" by using certain personal pronouns? Customer orientation theory, managerial literature, and surveys of managers, customer service representatives, and consumers suggest that firm agents should emphasize how \"we\" (the firm) serve \"you\" (the customer), while deemphasizing \"I\" (the agent) in these customer-firm interactions. The authors find evidence of this language pattern in use at over 40 firms. However, they theorize and demonstrate that these personal pronoun emphases are often suboptimal. Five studies using lab experiments and field data reveal that firm agents who refer to themselves using \"I\" rather than \"we\" pronouns increase customers' perceptions that the agent feels and acts on their behalf. In turn, these positive perceptions of empathy and agency lead to increased customer satisfaction, purchase intentions, and purchase behavior. Furthermore, the authors find that customer-referencing \"you\" pronouns have little impact on these outcomes and can sometimes have negative consequences. These findings enhance understanding of how, when, and why language use affects social perception and behavior and provide valuable insights for marketers.
Journal Article
The apple tart of hope
Oscar Dunleavy, a teenager who used to make incredible apple tarts, has gone missing and everyone thinks he is dead, but Oscar's best friend Meg and his little brother Stevie, form a band as they try to figure out what happened to him.
BOOK
Garbage matters
In this article, I critically review important concepts in new geographies of waste. I focus on both the conceptual frameworks that are used to examine issues concerning waste and the political possibilities produced by understanding waste differently. By plotting a range of concepts of waste along two axes – positive versus negative definitions of waste, and dualist versus relational concepts of waste and society – I contextualize scholarship on waste within the broader discussion about the ‘rematerialization’ of geography and social science. Understanding when, how, and why waste matters provides a fruitful lens for examining contemporary sociospatial processes.
Journal Article
Impact of the COVID-19 virus outbreak on movement and play behaviours of Canadian children and youth: a national survey
Background
Healthy childhood development is fostered through sufficient physical activity (PA; including time outdoors), limiting sedentary behaviours (SB), and adequate sleep; collectively known as movement behaviours. Though the COVID-19 virus outbreak has changed the daily lives of children and youth, it is unknown to what extent related restrictions may compromise the ability to play and meet movement behaviour recommendations. This secondary data analysis examined the immediate impacts of COVID-19 restrictions on movement and play behaviours in children and youth.
Methods
A national sample of Canadian parents (
n
= 1472) of children (5–11 years) or youth (12–17 years) (54% girls) completed an online survey that assessed immediate changes in child movement and play behaviours during the COVID-19 outbreak. Behaviours included PA and play, SB, and sleep. Family demographics and parental factors that may influence movement behaviours were assessed. Correlations between behaviours and demographic and parental factors were determined. For open-ended questions, word frequency distributions were reported.
Results
Only 4.8% (2.8% girls, 6.5% boys) of children and 0.6% (0.8% girls, 0.5% boys) of youth were meeting combined movement behaviour guidelines during COVID-19 restrictions. Children and youth had lower PA levels, less outside time, higher SB (including leisure screen time), and more sleep during the outbreak. Parental encouragement and support, parental engagement in PA, and family dog ownership were positively associated with healthy movement behaviours. Although families spent less time in PA and more time in SB, several parents reported adopting new hobbies or accessing new resources.
Conclusions
This study provides evidence of immediate collateral consequences of the COVID-19 outbreak, demonstrating an adverse impact on the movement and play behaviours of Canadian children and youth. These findings can guide efforts to preserve and promote child health during the COVID-19 outbreak and crisis recovery period, and to inform strategies to mitigate potential harm during future pandemics.
Journal Article
Rescue of alveolar wall liquid secretion blocks fatal lung injury due to influenza-staphylococcal coinfection
Secondary lung infection by inhaled Staphylococcus aureus (SA) is a common and lethal event for individuals infected with influenza A virus (IAV). How IAV disrupts host defense to promote SA infection in lung alveoli, where fatal lung injury occurs, is not known. We addressed this issue using real-time determinations of alveolar responses to IAV in live, intact, perfused lungs. Our findings show that IAV infection blocked defensive alveolar wall liquid (AWL) secretion and induced airspace liquid absorption, thereby reversing normal alveolar liquid dynamics and inhibiting alveolar clearance of inhaled SA. Loss of AWL secretion resulted from inhibition of the cystic fibrosis transmembrane conductance regulator (CFTR) ion channel in the alveolar epithelium, and airspace liquid absorption was caused by stimulation of the alveolar epithelial Na+ channel (ENaC). Loss of AWL secretion promoted alveolar stabilization of inhaled SA, but rescue of AWL secretion protected against alveolar SA stabilization and fatal SA-induced lung injury in IAV-infected mice. These findings reveal a central role for AWL secretion in alveolar defense against inhaled SA and identify AWL inhibition as a critical mechanism of IAV lung pathogenesis. AWL rescue may represent a new therapeutic approach for IAV-SA coinfection.
Journal Article