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"Moskowitz, Howard R"
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Strawberry Flavor: Diverse Chemical Compositions, a Seasonal Influence, and Effects on Sensory Perception
Fresh strawberries (Fragaria x ananassa) are valued for their characteristic red color, juicy texture, distinct aroma, and sweet fruity flavor. In this study, genetic and environmentally induced variation is exploited to capture biochemically diverse strawberry fruit for metabolite profiling and consumer rating. Analyses identify fruit attributes influencing hedonics and sensory perception of strawberry fruit using a psychophysics approach. Sweetness intensity, flavor intensity, and texture liking are dependent on sugar concentrations, specific volatile compounds, and fruit firmness, respectively. Overall liking is most greatly influenced by sweetness and strawberry flavor intensity, which are undermined by environmental pressures that reduce sucrose and total volatile content. The volatile profiles among commercial strawberry varieties are complex and distinct, but a list of perceptually impactful compounds from the larger mixture is better defined. Particular esters, terpenes, and furans have the most significant fits to strawberry flavor intensity. In total, thirty-one volatile compounds are found to be significantly correlated to strawberry flavor intensity, only one of them negatively. Further analysis identifies individual volatile compounds that have an enhancing effect on perceived sweetness intensity of fruit independent of sugar content. These findings allow for consumer influence in the breeding of more desirable fruits and vegetables. Also, this approach garners insights into fruit metabolomics, flavor chemistry, and a paradigm for enhancing liking of natural or processed products.
Journal Article
Mind genomics : a guide to data-driven marketing strategy
\"In this book, the authors describe how Mind Genomics works -- a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics -- in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence. Mind Genomics identifies what aspects of a general topic are important to the audience, how different people in the audience will respond to different aspects of that topic, and how to pinpoint the viewpoints of different audience segments to each aspect of the topic. A careful step by step approach explains what activities ought to be taken and what scenarios must be followed while applying this method in order to find the right way to capture the hearts and minds of targeted audiences. This book explains how Mind Genomics plays a matching game with one's potential audience and various ways one can present the products and ideas resulting in a systematic approach to influencing others, backed by real data; how one can play with ideas, see patterns imposed by the mind and create new, inductive, applied sciences of the mind, measuring the world using the mind of man as the yardstick. In details it describes how everyday thought is transferred into actionable data and results. Whether one is a senior marketer for a large corporation, a professor at a university, or administrator at a hospital, one could use Mind Genomics to learn how to transform available information into actionable steps that will increase the products sales, or increase the number of interested students for a new university program, or the number of satisfied patients in the hospital with their medical conditions kept at highest levels after leaving it. Mind Genomics was first introduced by Dr. Howard Moskowitz, an alumnus of Harvard University and the father of Horizontal Segmentation -- a widely accepted business model for targeted marketing and profit maximization\"--Provided by publisher.
Book
Psychophysics of sweet and fat perception in obesity: problems, solutions and new perspectives
Psychophysical comparisons seem to show that obese individuals experience normal sweet and fat sensations, they like sweetness the same or less, but like fat more than the non-obese do. These psychophysical comparisons have been made using scales (visual analogue or category) that assume intensity labels (e.g. extremely) which denote the same absolute perceived intensity to all. In reality, the perceived intensities denoted by labels vary because they depend on experiences with the substances to be judged. This variation makes comparisons invalid. Valid comparisons can be made by asking the subjects to rate their sensory/hedonic experiences in contexts that are not related to the specific experiences of interest. Using this methodology, we present the evidence that the sensory and hedonic properties of sweet and fat vary with body mass index. The obese live in different orosensory and orohedonic worlds than do the non-obese; the obese experience reduced sweetness, which probably intensifies fat sensations, and the obese like both sweet and fat more than the non-obese do. Genetic variation as well as taste pathology contribute to these results. These psychophysical advances will impact experimental as well as clinical studies of obesity and other eating disorders.
Journal Article
بيع وتسويق الأحلام : كيف ترفع من شأن المنتجات التي يريدها الناس قبل أن يكتشفوا إنهم يريدونها
يقدم لك كتاب بيع وتسويق الأحلام ما تبحث عنه تماما التجربة المنظمة التي تحدد لكم فرص الإنتاج وتسمح لكم بالاستفادة منها خلال أيام قليلة فبت اعتماد هذه العملية البسيطة والتلقائية والمؤلفة من سبع خطوات سوف تكتشفون ما يريده زبائنكم فعلا وما حتى لو لم يتمكنوا من إطلاعكم عليه الذي يتجاوبون معه فعلا اكتشفوا كيف اثبتت تجربة تطوير القاعدة قيمتها لماركات مهمة ومن ثم طبقوها على مشاكلكم في تصميم المنتجات والخدمات في التسويق وصياغة الرسائل في أي مكان تحتاجون فيه إلى اكتشاف نماذج قيمة لسلوك الزبون وإن تجربة تطوير القاعدة سهلة وسريعة ورخيصة ومرنة بصورة مدهشة وسوف تبدل طريقة عملكم.
BOOK
Drivers of Vaginal Drug Delivery System Acceptability from Internet-Based Conjoint Analysis
Vaginal microbicides potentially empower women to protect themselves from HIV and other sexually transmitted infections (STIs), especially when culture, religion, or social status may prevent them from negotiating condom use. The open literature contains minimal information on factors that drive user acceptability of women's health products or vaginal drug delivery systems. By understanding what women find to be most important with regard to sensory properties and product functionality, developers can iteratively formulate a more desirable product. Conjoint analysis is a technique widely used in market research to determine what combination of elements influence a consumer's willingness to try or use a product. We applied conjoint analysis here to better understand what sexually-active woman want in a microbicide, toward our goal of formulating a product that is highly acceptable to women. Both sensory and non-sensory attributes were tested, including shape, color, wait time, partner awareness, messiness/leakage, duration of protection, and functionality. Heterosexually active women between 18 and 35 years of age in the United States (n = 302) completed an anonymous online conjoint survey using IdeaMap software. Attributes (product elements) were systematically presented in various combinations; women rated these combinations of a 9-point willingness-to-try scale. By coupling systematic combinations and regression modeling, we can estimate the unique appeal of each element. In this population, a multifunctional product (i.e., broad spectrum STI protection, coupled with conception) is far more desirable than a microbicide targeted solely for HIV protection; we also found partner awareness and leakage are potentially strong barriers to use.
Journal Article
Aroma, Quality, and Consumer Mindsets for Shelf-Stable Rice Thermally Processed by Reciprocal Agitation
Food engineering, food chemistry, and consumer segmentation were used to evaluate ready-to-eat rice. The aromatic Louisiana Clearfield Jazzman (CJ) and Thai Jasmine (TJ), and a non-aromatic parboiled (PB) rice were hydrated during the first 10 min of processing with reciprocal agitation followed by static retort processing. The aroma compound, 2-Acetyl-1-pyrroline (2-AP) was more heat-stable in CJ than TJ rice but decreased 15-fold compared to the rice cooker method. Pareto analysis indicated that rice type and agitation had the main effect on amylose and total starch and chroma and hue. Color differences of rice agitated during hydration and between rice cooker or static retort processed rice, indicated only slight differences for each rice variety. Hydration of dry rice during retort cooking and similar starch, color, and aroma quality were achieved with reciprocal compared to static or rice cooker methods. Survey responses categorized consumers into three, mindsets driven by rice consumption, convenience, or packaging.
Journal Article
Developing a novel screening tool to address pediatric COVID-19 vaccine hesitancy at point of care
Many children are still not vaccinated against COVID-19, often attributed to rising pediatric vaccine hesitancy. To address this complex public health issue, interventions that uncover parental thinking at point of care are needed to help facilitate discussions in the exam room. The cognitive science framework of Rule Developing Experimentation helps distinguish how people think about day-to-day topics by presenting respondents with a systematic combination of messages that determines the ideas primarily driving their decisions. We hypothesized that Rule Developing Experimentation can empirically assess and identify parental mind-sets in deciding to vaccinate their children to prevent COVID-19. Artificial intelligence was also incorporated to more efficiently help formulate messages. Through an iterative process, surveying a total of 600 participants, three mind-sets emerged regarding the types of messages which parents believe would convince them to vaccinate their children to prevent COVID-19. These three mind-sets are summarized by the following phrases – “Covid is Serious,” “Science Says Vaccine Works,” and “Vaccine Returns Kids to Normalcy”. Using these mind-sets, a simple six-question instrument (i.e., Personal Viewpoint Identifier) was then created to quickly discern at point of care a parent’s mind-set surrounding pediatric COVID-19 vaccination. By quickly identifying a parent’s mindset at point of care, providers can then utilize the results of the assessment to deliver individualized messaging to parents about the benefits of COVID-19 vaccination. A future study is planned to evaluate the impact of incorporating the Personal Viewpoint Identifier into routine pediatric care settings on COVID-19 vaccination rates.
Journal Article
Sensory and consumer research in food product design and development
During the past thirty years, companies have recognized the consumer as the key driver for business and product success.This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the systematic acquisition of consumer-relevant.
eBook