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1 result(s) for "Murphy, Christopher, 1953-. Competitive intelligence : gathering, analysing, and putting it to work"
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فن إدارة التنافس
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by Murphy, Christopher, 1953- مؤلف , Murphy, Christopher, 1953-. Competitive intelligence : gathering, analysing, and putting it to work , العامري، خالد مترجم in ذكاء الأعمال , المنافسة إدارة
2008
يتناول هذا الكتاب الذي بين يديك النقاط الآتية نظرية التنافس بين الشركات والطرق التي تستخدمها كل شركة للتقدم على غيرها من الشركات المنافسة وأساليب لبحث ومصادر المعلومات والأساليب التحليلية التي تحول الحقائق والآراء التي تم تجميعها إلى مجموعة من المعلومات النافعة والمفيدة للمساعدة في اتخاذ القرارات اعتمادا على معلومات موثوق بها.
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