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"Nuttall, Robin, author"
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Connect : how companies succeed by engaging radically with society
\"Through ... analysis and ... storytelling--ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first--[this book] explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them\"--Amazon.com.