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Loyalty GAMES?
Gamification is generating plenty of buzz right now. But with so much hype in the headlines, it's no surprise many marketers remain uncertain about exactly what gamification is and how they can use it to help improve their marketing campaigns. Gamification is not about games. The definition of gamification is much more straightforward -- it's simply about motivating people through data. To put it in marketing terms, gamification engines capture the data your customers generate as they interact with you online and use that data to motivate high-value interactions that drive more sales, nurture loyalty and improve the customer experience. Once you incorporate gamification, you'll find you can actually influence online conversations, reward high-value interactions and ultimately, drive sales and more revenue for your business.
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