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result(s) for
"Pai, Da-Chang"
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Knowledge absorptive capacity and innovation performance in KIBS
by
Tseng, Chun-Yao
,
Chang Pai, Da
,
Hung, Chi-Hsia
in
Absorptive capacity
,
Absorptivity
,
Business
2011
Purpose - The purpose of this paper is to discuss whether the three knowledge sources, knowledge input, knowledge spillover and knowledge absorptive capacity, really increase the innovation performance of firms in the Taiwan IC design industry, one of the most important knowledge-intensive business services (KIBS) industries in Taiwan.Design methodology approach - Based on the knowledge-based theory, this study uses pooled regression analysis and tests with fixed effect model to analyze the influence of three knowledge sources on innovation performance in the KIBS sector.Findings - The results demonstrate that: knowledge input is positively related to innovation performance; knowledge spillover effect is partial positively to innovation performance; and knowledge absorptive capacity is positively related to innovation performance.Originality value - The paper advances the concept of absorptive capacity by defining it as the interactions between knowledge input and knowledge spillover and refines the measurement of absorptive capacity as the multiplication of knowledge input and knowledge spillover effects. Moreover, knowledge spillover effects and knowledge absorptive capacity are both divided into four kinds which help us distinguish clearly different sources of knowledge spillover and absorptive capacity. In addition to that, this study also contributes to the empirical evidence to innovation activities by using firm-level micro data.
Journal Article
The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation
by
Lai, Chi-Shiun
,
Pai, Da-Chang
,
Yang, Chin-Fang
in
Brand equity
,
Brand loyalty
,
Brand management
2010
In this article, the researchers explore the following question. Can corporate social responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-business (B2B) markets? This study discusses CSR from customers' viewpoints by taking the sample of industrial purchasers from Taiwan small-medium enterprises. The aims of this study are to investigate: first, the effects of CSR and corporate reputation on industrial brand equity; second, the effects of CSR, corporate reputation, and brand equity on brand performance; and third, the mediating effects of corporate reputation and industrial brand equity on the relationship between CSR and brand performance. Empirical results support the study's hypotheses and indicate that CSR and corporate reputation have positive effects on industrial brand equity and brand performance. In addition, corporate reputation and industrial brand equity partially mediate the relationship between CSR and brand performance.
Journal Article
Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution
2015
This paper examines how industrial buyers' attributions of their suppliers' actions of corporate social responsibility (CSR) are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are more strongly and positively related to brand advocacy and brand equity when industrial buyers interpret CSR activities of their suppliers as driven more by intrinsic motives and less by extrinsic motives. Furthermore, brand advocacy mediates the interactive effects of CSR and CSR attribution on industrial brand equity.
Journal Article
Collaborative innovation in emerging economies: Case of India and China
by
Tseng, Chun-Yao
,
Pai, Da-Chang
,
Liou, Cheng-Hwai
in
China
,
Collaboration
,
collaborative innovation
2012
In the context of the knowledge economy where competition advantage is largely dependent on innovation and where external cooperation often leads to innovation at reduced development expenditures, there is no doubting the necessity of engaging in collaborative innovation. In an emerging economy collaborative innovation is more important. Thus, this paper examines the difference in innovative pofirmance between collaborative innovation and independent innovation in China and India. The empirical results are consistent with the hypotheses we propose, based on analysis of a patent and citation dataset comprised of all patents granted by the US Patents and Trademark Office (USPTO) to inventors residing in India and China from 1980-2009. The study shows that the innovative performance of collaborative innovation is better than that of independent innovation whether in China or India. In addition, the partners of collaborative innovation also influence its innovative performance. This paper finds that when collaborating with countries with advanced technologies, the quality of collaborative innovation will be higher and result in better innovative performance.
Journal Article