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"Pearlman, Nathaniel G"
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Margin of Victory: How Technologists Help Politicians Win Elections
2014
[...]Michael Turk's chapter, \"Innovative Tactics: The GOP Goes Online,\" says that the Republicans' Internet strategies have gone unnoticed-even though George W. Bush's campaign web site and fundraising activities helped inspire Obama's 2008 campaign web site. In Robert Blaemire's \"An Explosion of Innovation: The Voter-Data Revolution,\" he states that \"communicating with voters has always been the task of a campaign, but being able to harness computer techniques to process data faster and more efficiently created a business that didn't exist when I first ventured into politics\" (p. 107).
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