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Uncommon grounds
Mark Pendergrast, a former business journalist, is the author of several books, including For God, Country, and Coca-Cola. He lives in South Burlington, Vermont.
eBook
Don't Get Too Excited Over Decaf Science
Such a development would indeed be cause for celebration among those who want to enjoy their coffee without the caffeine kicker, since current decaf methods, regardless of their sophistication, invariably diminish the quality of the coffee. So it's understandable that a recent article in Nature announcing that Scottish and Japanese researchers had cloned a gene-encoding caffeine synthase from tea leaves created such a stir in the media. But I wouldn't get too excited. Now, researchers have given caffeinated coffee a fairly clean bill of health (for moderate consumers) and have even suggested that it may prevent some forms of cancer. As a result, U.S. decaf consumption has fallen-to 15 percent in 1990 and 10 percent in 2000. In the meantime, overall coffee consumption, which had been declining, has stabilized. It isn't surprising that bio-engineers are zeroing in on the coffee bean. If a decent-tasting \"natural\" decaf could be produced, it would save processors and consumers money as well as deliver a better-tasting coffee.
Newspaper Article
For God, country & Coca-Cola : the definitive history of the great American soft drink and the company that makes it
\"For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is 'The Real Thing.'\" -- Provided by publisher.
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