Search Results Heading

MBRLSearchResults

mbrl.module.common.modules.added.book.to.shelf
Title added to your shelf!
View what I already have on My Shelf.
Oops! Something went wrong.
Oops! Something went wrong.
While trying to add the title to your shelf something went wrong :( Kindly try again later!
Are you sure you want to remove the book from the shelf?
Oops! Something went wrong.
Oops! Something went wrong.
While trying to remove the title from your shelf something went wrong :( Kindly try again later!
    Done
    Filters
    Reset
  • Discipline
      Discipline
      Clear All
      Discipline
  • Is Peer Reviewed
      Is Peer Reviewed
      Clear All
      Is Peer Reviewed
  • Reading Level
      Reading Level
      Clear All
      Reading Level
  • Content Type
      Content Type
      Clear All
      Content Type
  • Year
      Year
      Clear All
      From:
      -
      To:
  • More Filters
      More Filters
      Clear All
      More Filters
      Item Type
    • Is Full-Text Available
    • Subject
    • Publisher
    • Source
    • Donor
    • Language
    • Place of Publication
    • Contributors
    • Location
12 result(s) for "Phalen, Patricia F"
Sort by:
Using Substitutes for Full-Text News Stories in Content Analysis: Which Text Is Best?
This study examines the validity of newspaper indexes, lead paragraphs, and headlines as representations of full-text media content. We analyze the effects of production decisions on content and categorization in the New York Times Index, based on interviews with its senior editor. We then compare the content of three proxies with that of full-text articles by conducting a parallel content analysis of New York Times stories covering the 1986 Libya crisis and their corresponding Index entries. The study suggests that proxy data can be used to roughly estimate the broad contours of Times coverage but do not reliably represent several key aspects of New York Times reporting.
Using News Abstracts to Represent News Agendas
Many scholars rely upon the Vanderbilt Television News Index and Abstracts to represent the topics covered by network broadcast news. Earlier research has shown that the Abstracts do not adequately capture the evaluative tone of news, but the degree of topical correspondence between the abstracts and the full transcripts of newscasts has never been formally tested. This paper uses content analysis of transcripts of ABC's coverage of the 1991 Gulf War and the corresponding Vanderbilt Abstracts entries to assess the relationship between the topical content of newscasts and that of their abstracts. It demonstrates that under the right conditions, the topical content of news can be effectively represented in abstracts, but emerging topics and those not discussed by the White House are likely to be underrepresented in abstracts.
Hollywood Left and Right: How Movie Stars Shaped American Politics
Phalen reviews Hollywood Left and Right: How Movie Stars Shaped American Politics by Steven J. Ross.
Using subsitutes for full-text news stories in content analysis: Which text is best?
This study examines the validity of newspaper indexes, lead paragraphs, and headlines as representations of full-text media content. This paper analyzes the effects of production decision on content and categorization in the New York Times Index, based on interviews with its senior editor.
TRADING TIME AND MONEY FOR INFORMATION IN THE TELEVISION ADVERTISING MARKET: STRATEGIES AND CONSEQUENCES
This chapter focuses on the role of time in the operation of U.S. electronic media markets by analyzing the information system that supports economic transactions.2 It considers market participants’ investment of time in gathering information prior to a media buy, and the use of that information in estimating the value of media time purchased.
Conservatives and Hollywood don't mix
While some plot lines might coincide with campaign messaging, most do not. [...]the better explanation for the new fall content is that TV drama reflects events taking place in the real world.
Know any Republican TV heroes?
  While some plot lines might coincide with campaign messaging, most do not. [...]the better explanation for the new fall content is that TV drama reflects events taking place in the real world.