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2,772 result(s) for "Potter, W"
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Major theories of media effects : analysis and evaluation
\"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: \"What is a theory?\"; \"Who qualifies as a theoretician?\"; and, \"Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?\" Concise and accessible analyses of major media effects theories--alongside helpful reference lists that handily index important literature in the field--make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies\"-- Provided by publisher.
Lunar Procellarum KREEP Terrane (PKT) Stratigraphy and Structure with Depth: Evidence for Significantly Decreased Th Concentrations and Thermal Evolution Consequences
Dating from the lunar magma ocean solidification period, the Procellarum KREEP Terrane (PKT) occupies 16% of the surface but has a much higher thorium abundance compared to the rest of the Moon and is thus interpreted to carry 40% of the radioactive elements by volume in the form of an anomalously thick KREEP-rich layer. Subsequent research has focused on the processes responsible for PKT concentration and localization (e.g., degree-1 convection, farside impact basin effects, etc.), and the effect of PKT high-radioactivity localization on lunar thermal evolution (e.g., topography relaxation, mantle heating, late-stage mare basalt generation, etc.). Here we use a stratigraphic approach and new crustal thickness data to probe the nature of the PKT with depth. We find that most PKT characteristics can be explained by sequential impact cratering events that excavated and redistributed to the surface/near-surface a much thinner Th-rich KREEP layer at depth, implying that no anomalous conditions of PKT thickness, radioactive abundances, geodynamics, thermal effects or magma generation are likely to be required as in the previous studies.
Ebola Response: Modeling the Risk of Heat Stress from Personal Protective Clothing
A significant number of healthcare workers have responded to aid in the relief and containment of the 2013 Ebola virus disease (EVD) outbreak in West Africa. Healthcare workers are required to wear personal protective clothing (PPC) to impede the transmission of the virus; however, the impermeable design and the hot humid environment lead to risk of heat stress. Provide healthcare workers quantitative modeling and analysis to aid in the prevention of heat stress while wearing PPC in West Africa. A sweating thermal manikin was used to measure the thermal (Rct) and evaporative resistance (Ret) of the five currently used levels of PPC for healthcare workers in the West Africa EVD response. Mathematical methods of predicting the rise in core body temperature (Tc) in response to clothing, activity, and environment was used to simulate different responses to PPC levels, individual body sizes, and two hot humid conditions: morning/evening (air temperature: 25°C, relative humidity: 40%, mean radiant temperature: 35°C, wind velocity: 1 m/s) and mid-day (30°C, 60%, 70°C, 1 m/s). Nearly still air (0.4 m/s) measures of Rct ranged from 0.18 to 0.26 m2 K/W and Ret ranged from 25.53 to 340.26 m2 Pa/W. Biophysical assessments and modeling in this study provide quantitative guidance for prevention of heat stress of healthcare workers wearing PPC responding to the EVD outbreak in West Africa.
Comparing standard, collaboration and fractional CNCI at the institutional level: Consequences for performance evaluation
The average Category Normalised Citation Impact (CNCI) of an institution’s publication output is a widely used indicator for research performance benchmarking. However, it combines all entity contributions, obscuring individual inputs and preventing clear insight and sound policy recommendations if it is not correctly understood. Here, variations (Fractional and Collaboration [Collab] CNCI)—which aim to address the obscurity problem—are compared to the Standard CNCI indicator for over 250 institutions, spread globally, covering a ten-year period using Web of Science data. Results demonstrate that both Fractional and Collab CNCI methods produce lower index values than Standard CNCI. Fractional and Collab results are often near-identical despite fundamentally different calculation approaches. Collab-CNCI, however, avoids assigning fractional credit (which is potentially incorrect) and is relatively easy to implement. As single metrics obscure individual inputs, institutional output is also deconstructed into five collaboration groups. These groups track the increasing international collaboration trend, particularly highly multi-lateral studies and the decrease in publications authored by single institutions. The deconstruction also shows that both Standard and Fractional CNCI increase with the level of collaboration. However, Collab-CNCI does not necessarily follow this pattern thus enabling the identification of institutions where, for example, their domestic single articles are their best performing group. Comparing CNCI variants and deconstructing portfolios by collaboration type is, when understood and used correctly, an essential tool for interpreting institutional performance and informing policy making.
Theory of media literacy : a cognitive approach
Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.
Use case for predictive physiological models: tactical insights about frozen Russian soldiers in Ukraine
Biomathematical models quantitatively describe human physiological responses to environmental and operational stressors and have been used for planning and real-time prevention of cold injury. These same models can be applied from a military tactical perspective to gain valuable insights into the health status of opponent soldiers. This paper describes a use case for predicting physiological status of Russian soldiers invading Ukraine using open-source information. In March 2022, media outlets reported Russian soldiers in a stalled convoy invading Ukraine were at serious risk of hypothermia and predicted these soldiers would be \"freezing to death\" within days because of declining temperatures (down to −20°C). Using existing Army models, clothing data and open-source intelligence, modelling and analyses were conducted within hours to quantitatively assess the conditions and provide science-based predictions. These predictions projected a significant increase in risks of frostbite for exposed skin and toes and feet, with a very low (negligible) risk of hypothermia. Several days later, media outlets confirmed these predictions, reporting a steep rise in evacuations for foot frostbite injuries in these Russian forces. This demonstrated what can be done today with the existing mathematical physiology and how models traditionally focused on health risk can be used for tactical intelligence.
Baleen whale cortisol levels reveal a physiological response to 20th century whaling
One of the most important challenges researchers and managers confront in conservation ecology is predicting a population’s response to sub-lethal stressors. Such predictions have been particularly elusive when assessing responses of large marine mammals to past anthropogenic pressures. Recently developed techniques involving baleen whale earplugs combine age estimates with cortisol measurements to assess spatial and temporal stress/stressor relationships. Here we show a relationship between baseline-corrected cortisol levels and corresponding whaling counts of fin, humpback, and blue whales in the Northern Hemisphere spanning the 20th century. We also model the impact of alternative demographic and environmental factors and determine that increased anomalies of sea surface temperature over a 46-year mean (1970–2016) were positively associated with cortisol levels. While industrial whaling can deplete populations by direct harvest, our data underscore a widespread stress response in baleen whales that is peripheral to whaling activities or associated with other anthropogenic change. It has recently been found that stress hormones accumulate in the earwax of whales. Here, the authors use these signatures of stress along with time series of ocean warming and whaling pressure to demonstrate that both stressors were correlated with baleen whale stress over several decades.
Blue whale earplug reveals lifetime contaminant exposure and hormone profiles
Lifetime contaminant and hormonal profiles have been reconstructed for an individual male blue whale (Balaenoptera musculus , Linnaeus 1758) using the earplug as a natural aging matrix that is also capable of archiving and preserving lipophilic compounds. These unprecedented lifetime profiles (i.e., birth to death) were reconstructed with a 6-mo resolution for a wide range of analytes including cortisol (stress hormone), testosterone (developmental hormone), organic contaminants (e.g., pesticides and flame retardants), and mercury. Cortisol lifetime profiles revealed a doubling of cortisol levels over baseline. Testosterone profiles suggest this male blue whale reached sexual maturity at approximately 10 y of age, which corresponds well with and improves on previous estimates. Early periods of the reconstructed contaminant profiles for pesticides (such as dichlorodiphenyltrichloroethanes and chlordanes), polychlorinated biphenyls, and polybrominated diphenyl ethers demonstrate significant maternal transfer occurred at 0–12 mo. The total lifetime organic contaminant burden measured between the earplug (sum of contaminants in laminae layers) and blubber samples from the same organism were similar. Total mercury profiles revealed reduced maternal transfer and two distinct pulse events compared with organic contaminants. The use of a whale earplug to reconstruct lifetime chemical profiles will allow for a more comprehensive examination of stress, development, and contaminant exposure, as well as improve the assessment of contaminant use/emission, environmental noise, ship traffic, and climate change on these important marine sentinels.