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Design leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries. Based on these insights, Design Leadership Ignited delineates a pathway to design excellence, which includes establishing a forward-looking strategy and an adequate organizational structure for the design function, empowering the design team, and scaling the impact of design across the entire organization. This book takes the position that a core challenge in the journey towards design excellence is the need to recognize and balance the often-contradictory objectives and activities that design leaders encounter. Combining their practitioner experience and research, the authors provide a framework to embrace the complexity of design leadership that will elevate design at scale.

Unprecedented political, economic, health and environmental challenges in the world have made us react and reflect on things we have taken for granted. Companies and organizations became aware that proven approaches were no longer working, while the rapidly changing environments in which they operated required new momentum. Those driven by design were able to anticipate alternative approaches and used collaborative creativity and design thinking to shift their mindset and came up with creative solutions that kept their brands meaningful and relevant.      This industry letter promotes the need for design to drive collaborative creativity among key stakeholders and its innovation ecosystem to the systemic level necessary to address these world challenges. It will further elaborate on the preconditions necessary for effective collaboration to become responsible partners that drive sustainable growth, balanced with care for humanity and the planet.    The impact and value of design is determined by its design leadership and depends on how it is connected, aligned and integrated, first within the design function itself, second across the other business functions and third beyond the boundaries of the company in partnerships with other stakeholders. Understanding and aligning the key drivers and success factors of different stakeholder groups will be a prerequisite for making collaborative creativity work effectively and navigating the innovation ecosystem driving long-term societal progress.