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Upcycled foods (UFs) are foods that are produced from ingredients that would otherwise be wasted and are considered a sustainable solution to the issue of food waste. However, since consumers’ responses to these foods will ultimately determine their success, there is a need to identify the factors that affect such responses. This systematic review is intended to contribute to fulfilling this need. A literature search was conducted in Scopus on 10 July 2025. Following the PRISMA protocol and setting selected inclusion criteria (scientific papers on consumer evaluation of UFs published since 2010 in English), 54 research articles (83 studies) were analyzed. The findings are discussed through the lens of the Total Food Quality model, where product cues, combined with consumers’ characteristics and perceptions, develop consumers’ ultimate responses, such as general attitude (analyzed in 91.7% of the reviewed studies), purchase intention (77.4%), sensory evaluation (69.2%), and willingness to pay (66.7%). Despite the general positive consumer attitudes toward UFs, translation into actual purchasing behavior is not immediate, and consumer awareness appears to be a major obstacle. However, the analysis of the literature suggests promising strategies to widen the acceptance and consumption of UFs. These entail the use, for example, of informational tools (e.g., claims and certifications), which can be differentiated to target consumers with different levels of knowledge and appreciation of UFs. In addition, targeting specific consumer segments (e.g., environmentalists) can promote a faster acceptance and spread of UFs, while providing information about the nature of UFs will likely help to reduce relevant barriers, such as price sensitivity, risk aversion, and food and technology neophobia.

The world organic sector has evolved in a rapid way over the last few decades, driven by consumer interest, producer and retailer strategies, as well as by the evolving normative context. This growth has stimulated an increase in academic research, particularly in socio-economic research. The present work aims to understand the evolution of organic socio-economic research in terms of the research themes covered within this field, their relative importance, and how this importance has changed over time. The implementation of a structural topic model on scientific abstracts from the last 20 years allowed us to identify three broad areas of interest for organic socio-economic researchers: consumers, production, and society. The relevance of these strands varies in different areas of the world, mostly aligning with the prominent aspects of local organic sectors. This signals a good integration of organic socio-economic research within local contexts, with the possible development of place-based skills to be exploited within the global debate on organic agriculture. Overall, a reasonably strong imbalance emerges, with consumer-focused studies being more prominent than production-focused ones, especially those investigating producers’ economic results. The latter seems to call for renewed attention on and analysis of the organic sector, assisted by robust evidence on both ends of the organic supply chain.

Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively unexplored phenomenon in the scientific literature. The current study tackles this gap by analysing the drivers of interest in online wine experiences on the demand side, i.e. among a sample of Italian wine tourists (n=408), through Structural Equation Modelling (SEM). Notably, the model considers long-term (involvement with wine) and short-term (Covid-19 fear and anxiety) factors, digitalisation and willingness to support local wineries by partaking in wine tourism. Results highlight that the interest in online wine experiences is driven by context-dependent factors like fear and anxiety linked to Covid-19, and the involvement with wine. Diversely, willingness to go on a wine holiday is not a significant antecedent, even with Covid-19 fear and anxiety as limiting factors. Practical and managerial implications are discussed.

Tourism is sensitive to shocks, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-related fear and anxiety on wine tourism intentions after the first lockdown while jointly considering the effects of solidarity, situational and personal involvement with wine. An online survey was delivered to a sample of 553 wine tourists from Italy and France, two major wine tourism destinations. Results highlight changes in wine travel patterns after the pandemic, which boosted post-lockdown wine tourism intentions. Indeed, the latter are poorly impacted by fear of contagion while it is enhanced by dedicating time to wine in lockdown (i.e., situational involvement) and by willingness to support local wine producers. Implications for sectors stakeholders are suggested.

In Italy, wine is an integral part of most people's habits and lifestyles. The advent of a traumatic event like the Covid pandemic brought profound changes to people's lives: economic instability and normality disruption led consumers to revise their priorities and modify their consumption and purchase behavior. This study analyses the impact of socio-demographic, psychological, and context-related modifications induced by the pandemic on wine consumption and purchase patterns. Participants completed an online, structured survey, and the sample is constituted by Italian wine consumers. Logistic regression and descriptive techniques are applied to analyze data. Results highlight that wine consumption is a deeply rooted habit among Italian consumers, which resisted the great context modifications that occurred with the pandemic. Moreover, changes in wine consumption are connected to that of other alcoholic beverages. Significant short-term and potential long-term effects are discussed. Information collected is paramount to understanding wine consumers' reactions and behavioral changes induced by the pandemic and effectively plan marketing strategies during new infection peaks.

Purpose The article aims to study the demand for sparkling wines in Europe. The main objective is to estimate the classic demand parameters aggregately for the entire European area (European Union and the United Kingdom) and separately for groups of countries characterized by wine markets with similar characteristics. Design/methodology/approach Using 15-years market data for different wine categories from the Euromonitor Passport database, the estimation of price and income elasticities is performed through a Quadratic Almost Ideal Demand System. In line with the objectives, the model is applied first to the whole European area and then separately to the considered groups of countries (subareas). To identify homogeneous subareas, a cluster analysis was performed on basic characteristics of the wine market. Findings When considering the European market as a whole, sparkling wines should be considered a luxury category with a high own-price elasticity. However, the structure of their demand is rather different in different sub-areas. The observed heterogeneity suggests that differentiated policy and marketing considerations should be made. In addition, it widens the possibilities for producers, who can choose the submarkets that respond best to their needs to export their sparkling wines. This seems particularly important in markets, like the sparkling wine ones, that are experiencing a continuous expansion over the last decades. Originality/value Despite using a methodology well-established to study wine and alcohol demand, the study fills a considerable gap in the literature. Although the demand for sparkling wine is growing worldwide, so far only a couple of studies have engaged in the analysis of its structure. In Europe, the largest market for sparkling wine, this kind of studies is completely lacking.

The clam fishing and aquaculture system in the Venice Lagoon still appears insufficiently resilient to buffer external and internal perturbations, such as productivity fluctuations, unregulated fishing, and market related dynamics, despite the efforts of regional and local authorities to achieve the sustainable development. According to the System Approach Framework (SAF), based on previous studies and stakeholder interactions, we developed a model integrating ecological, social, and economic (ESE) aspects. We chose the aspects necessary to represent the essential dynamics of major ecological, social, and economic clam farming system components to project the consequences of implementing alternative management policies and to address the ecological and social carrying capacity. Results of the simulations suggest that a properly managed farming system can sustain an acceptable income and support the local community, while reducing negative environmental impacts, social conflicts, and consumer health risks and improving system resilience. The results highlight the importance of an interdisciplinary, participatory, and adaptive approach in planning the management of this important renewable resource.

Purpose The purpose of this paper is to analyze the market of rosé wines in Italy, to outline retail strategies and to investigate to what extent the price is affected by branding these wines. Design/methodology/approach A survey has been carried out on retailers by collecting data about wines as intrinsic attributes (grape variety, blending, origin, alcohol content, etc.) and extrinsic attributes (brand, price, packaging, etc.) and about outlet and retail environment. The hedonic analysis required a rearrangement of data survey, while a Box-Cox transformation allowed to control the strong heteroskedasticity detected of the data. Findings Results provide strategies for still, semi-sparkling and sparkling rosé market segments. Still rosé wines are strongly differentiated, while the price is affected by the appellation, grape variety, blending, brand and outlet features. Two main strategies are suggested: the first focuses on appellations endorsing consumer’s brand loyalty; the second is driven by retailers while involving weaker brands. Different pictures emerged for semi-sparkling and sparkling wines, as producers and retailers tend to follow consumer’s preferences for fresh and easy drinking wines as well as to extend the product assortment. Research limitations/implications Results for sparkling rosé wines cannot be generalized. The high fragmentation hinders the hedonic model performance in capturing the price effects of brands, appellations, grape variety and wine blend. Practical implications The hedonic analysis provides suggestions for rosé wine producers that should reinforce their brand through associations among intrinsic attributes, such as appellation, and extrinsic ones, such as price, while satisfying retailer requirements. Originality/value The paper contributes to the knowledge base about the Italian rosé wine market, which is mostly export-oriented. Model results help to understand why the domestic consumption is stagnant with respect to other countries such as France or the USA.

Purpose Virtual wine experiences (VWEs) replaced in-person wine experiences during the Covid-19 pandemic and continue to be offered by some actors. This study aims to investigate the factors driving interest in VWEs and identify relevant traits of potential consumers to help assess VWEs long-term potential. Design/methodology/approach A representative sample of 399 Oregon and California wine consumers answered a structured online survey. The authors combine ordered logistic regression and qualitative techniques to analyze the data. Findings VWEs may effectively attract potential wine consumers and tourists. High interest in VWEs is associated with strong wine involvement and intentions to visit wine regions. Digitization, aversion to travel-related risk and convenience are other relevant drivers of VWE interest. The segmentation analysis revealed that consumers with a potentially higher interest in VWE have distinct traits. Practical implications Wineries and wine tourism destinations could leverage VWEs to attract wine tourists and consumers. The authors discuss specific characteristics of high-interest consumers. Originality/value Participants in VWEs interact with hosts and explore products in real time. This engagement has long-term marketing potential for attracting them as customers or visitors. The study provides strategic information for practitioners and academics on VWE interest drivers and potential demand, which is currently missing from the literature.

Purpose This study aims to provide a comprehensive overview on positive drivers and negative factors connected to the Covid-19 pandemic which can jointly shape wine tourism intentions. Design/methodology/approach The present study relies on a large sample of 399 US wine tourists. Partial least square structural equation modelling is adopted for data analysis. Findings Results reveal that willingness to avoid Covid risk while travelling negatively impacts wine tourism intentions and competitively mediates the effect of Covid phobia. Both situational and personal involvement with wine are key antecedents of future wine tourism intentions. Research limitations/implications This research contributes to understand the role of willingness to avoid travel-related risks during health crises. Furthermore, it improves existing knowledge on the effect of wine involvement on wine tourism intentions, highlighting the predictive relevance of situational involvement in explaining this relationship. Practical implications Results constitute critical information to practitioners and destination management operators for improving their resilience under similar circumstances. Updated information on wine tourists’ profile is also provided. Originality/value To the best of the authors’ knowledge, this is among the first studies exploring how positive and negative drivers act synergically in affecting wine tourism intentions after the Covid-19 outbreak.