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"Rushton, Michael, 1959-"
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Strategic pricing for the arts
\"Pricing is complex, especially in the creative and cultural sector. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? Does it make sense to charge higher ticket prices but offer relatively low mark-ups on refreshments available inside the venue, or to have lower ticket prices but a high mark-up on refreshments? When does it make sense to partner with organizations (possibly not from the arts) to offer discounts? When should nonprofit or state arts organizations depart from profit-maximizing pricing strategies? Should ticket prices for a single performance remain fixed, or can it be beneficial to raise or lower ticket prices in response to surprisingly high, or low, demand? This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics\"-- Provided by publisher.
Book
Creative Communities: Art Works in Economic Development
Urban and regional planners, elected officials, and other decisionmakers are increasingly focused on what makes places livable. Access to the arts inevitably appears high on that list, but knowledge about how culture and the arts can act as a tool of economic development is sadly lacking. This important sector must be considered not only as a source of amenities or pleasant diversions, but also as a wholly integrated part of local economies. Employing original data produced through both quantitative and qualitative research, Creative Communities provides a greater understanding of how art works as an engine for transforming communities.
\"Without good data and analysis-much of it grounded in economic theory-we cannot hope to strengthen communities through the arts or to achieve any of the other goals we set for the National Endowment for the Arts, the largest nationwide funder of the arts.\" -from the Foreword by Rocco Landesman
Contributors: Hasan Bakhshi (Nesta UK), Elisa Barbour (University of California, Berkeley), Shiri M. Breznitz (Georgia Institute of Technology), Roland J. Kushner (Muhlenberg College), Rex LaMore (Michigan State University), James Lawton (Michigan State), Neil Lee (Nesta UK), Richard G. Maloney (Boston University), Ann Markusen (University of Minnesota), Juan Mateos-Garcia (Nesta UK), Anne Gadwa Nicodemus (Metris Arts Consulting), Douglas S. Noonan (Indiana University-Purdue University Indianapolis), Peter Pedroni (Williams College), Amber Peruski (Michigan State), Michele Root-Bernstein (Michigan State), Robert Root-Bernstein (Michigan State), Eileen Roraback (Michigan State), Michael Rushton (Indiana University), Lauren Schmitz (New School for Social Research), Jenny Schuetz (University of Southern California), John Schweitzer (Michigan State), Stephen Sheppard (Williams College), Megan VanDyke (Michigan State), Gregory H. Wassall (Northeastern University)
eBook
Creative communities
Examines the impacts of arts and cultural consumption and production on local economies. Topics include location choices of arts entrepreneurs; links between the arts and non-arts sectors; public policies to foster local arts; and the arts' effects on incomes in cities across the United States and the United Kingdom. - Provided by publisher
Book