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El objetivo central de esta investigación es entender cómo se construye en los diarios de mayor lectura en Chile la representación social de la cultura mapuche. Para ello, estudiaremos el aspecto cognitivo de la dimensión discursiva asociado al control que ejerce la prensa sobre las estructuras de la noticia y que incide fuertemente en la formación de modelos mentales en sus lectores sobre la alteridad étnica. La metodología que utilizaremos proviene del Análisis Crítico del Discurso (ACD) y su vinculación con la teoría del discurso periodístico; la Semiótica Visual de Kress y Van Leeuwen (1996) y la Semiótica greimasiana.The main goal of this research is to understand how the most read newspapers in Chile have established a social representation of the Mapuche culture. For this, the studied topic will be the cognitive aspect of the discursive dimension associated with the exercised control —by the press— over the structures of the news that strongly influences the formation of mental models in its readers about ethnic alterity. The methodology used will be the Critical Discourse Analysis (CDA) and its link with the theory of journalistic discourse; the Visual Semiotics of Kress and Van Leeuwen (1996) and the Greimasian Semiotics.

El presente trabajo tiene por objetivo describir las estrategias semánticas o representaciones cognitivas que construyen los diarios chilenos El Mercurio y La Cuarta, acerca de la cultura mapuche, a propósito de la cobertura periodística otorgada a la huelga de hambre protagonizada por prisioneros de esta etnia. Para ello, estudiaremos las estrategias discursivas usadas por los diarios mencionados y su correlación con las macroestructuras periodísticas que las reflejan, para finalmente analizar la lexicalización en la configuración de la alteridad mapuche. Se utiliza como metodología el Análisis Crítico del Discurso (ACD) –en relación con el cuadrado ideológico (Van Dijk, 1999) y la lexicalización– y el modelo de Velázquez (2011) para el estudio del discurso periodístico en cuanto a la superestructura y la macroestructura de la noticia. Se concluye que los diarios analizados utilizan estrategias semántico-cognitivas etnocéntricas y discriminadoras al dar forma al cuadrado ideológico y su polarización entre los Otros /Nosotros.

This work aims to propose a holistic multimodal approach for making critical reading about racism in the written press. In order to achieve this, and taking account the Multimodal Critical Discourse Analysis, we use as theoretical and methodological integrative strategies the contributions of Teresa Velázquez and her discursive-semiotic approach (2011), van Dijk's sociocognitive approach (1990, 1997a, 2003a, 2003b), Kress and van Leeuwen's visual semiotics approach (1996), and Nikolakeva and Scott's intersemiotic approach (2001). The analysis matrices are validated using the so-called mapuche conflict in Chile in order to be able to draw conclusive results and conclusions about media representations of ethnic minorities.

El objetivo de este trabajo es proponer un Modelo holístico multimodal para una lectura crítica del racismo en la prensa escrita. Para ello, desde el Análisis Crítico del Discurso Multimodal (ACDM), usaremos como estrategia teórico-metodológica integradora las aportaciones de Teresa Velázquez (2011) y su modelo semiótico-discursivo; el modelo sociocognitivo de van Dijk (1990, 1997, 2003a, 2003b); el modelo de la semiótica visual de Kress y van Leeuwen (1996) y el modelo intersemiótico de Nikolajeva y Scott (2001). Se validarán las matrices de análisis aplicándolas al llamado conflicto mapuche en Chile para extraer resultados y conclusiones valederas en torno a la representación periodística de las minorías étnicas. Abstract: This work aims to propose a holistic multimodal approach for making critical reading about racism in the written press. In order to achieve this, and taking account the Multimodal Critical Discourse Analysis, we use as theoretical and methodological integrative strategies the contributions of Teresa Velázquez and her discursive-semiotic approach (2011), van Dijk’s sociocognitive approach (1990, 1997a, 2003a, 2003b), Kress and van Leeuwen’s visual semiotics approach (1996), and Nikolakeva and Scott’s intersemiotic approach (2001). The analysis matrices are validated using the so-called mapuche conflict in Chile in order to be able to draw conclusive results and conclusions about media representations of ethnic minorities.

The main goal of this research is to understand how the most read newspapers in Chile have established a social representation of the Mapuche culture. For this, the studied topic will be the cognitive aspect of the discursive dimension associated with the exercised control -by the press- over the structures of the news that strongly influences the formation of mental models in its readers about ethnic alterity. The methodology used will be the Critical Discourse Analysis (CDA) and its link with the theory of journalistic discourse; the Visual Semiotics of Kress and Van Leeuwen (1996) and the Greimasian Semiotics.

The current research develops an interpretative proposal based on Saint Miguel Archangel, venerated figure by the Religious Celebration done by the Original Caciques (mapuches) from Calbuco (Chile) and its cultural interpretation produced by the popular religious expression. This work is based on a theorical-critical and empirical frame, given by Miquel Rodrigo Alsina's intercultural communication contribution and his social semiotic model.

Background Measuring satisfaction with treatment has proved useful to ascertain the treatment features that are most important to the patients, and to explain increased treatment compliance. However, there are few studies that relate satisfaction to other clinical or self-perceived health status indicators. Recent studies have shown the close relationship between satisfaction with treatment, treatment compliance, and effectiveness. This study attempts to design and validate a scale to evaluate satisfaction with antidepressant drug therapy, assess treatment compliance (self-reported, validated questionnaire, drug accountability and electronic monitorization system), assess efficacy in reducing depressive symptoms and safety in patients who initiate antidepressant drug therapy, as well as to establish predictors of satisfaction, compliance and effectiveness with these drugs. Methods/design This is an observational longitudinal study with a cohort of adults initiating treatment with antidepressant drugs. A multi-centre study will be performed in which 20 Primary Care practices from Castilla-La Mancha are expected to participate. An initial interview and follow-up visits at 15 days, 1, 3, 6, 9 and 12 months will be conducted with all study participants. 706 subjects will be studied (95% confidence interval, precision ± 3%, expected rate of non-compliance 50%, expected non-responders and lost to follow up rate 15%). The following measurements will be performed: development and validation of a scale of satisfaction with antidepressant therapy, participant and antidepressant characteristics, treatment compliance evaluation (Haynes-Sackett Test, Morisky-Green Test, drug accountability and Medication Event Monitoring System), depression symptom reduction (Hamilton Depression Rating Scale and Montgomery-Asberg Depression Rating Scale), observation of adverse effects, and beliefs about treatment (The Beliefs about Medicines Questionnaire). Discussion Antidepressant drugs are an extraordinarily important therapeutic group in the pharmacy composition; economic repercussions and social impact associated to their use is clear. Despite their well-established efficacy in clinical trials, treatment non-compliance is a major obstacle to their effectiveness in clinical practice. The proposed study brings about useful conclusions to improve the results of these drugs. Additionally, devising a scale specifically designed to evaluate satisfaction with antidepressant treatment could be of interest in healthcare outcomes research.