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The topic of fundraising ethics has received remarkably little scholarly attention. In this paper, we review the circumstances that precipitated a major review of fundraising regulation in the UK in 2015 and describe the ethical codes that now underpin the advice and guidance available to fundraisers to guide them in their work. We focus particularly on the Code of Fundraising Practice. We then explore the purpose and rationale of similar codes and the process through which such codes are typically constructed. We highlight potential weaknesses with the current approach adopted in fundraising and conclude by offering a series of normative perspectives on fundraising ethics that could be used to review and revise the current code and potentially improve the quality of future fundraising decision making.

This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to determine whether trust impacts directly on giving behavior or whether its effects are mediated by commitment. It concludes that commitment plays a mediating role and discusses implications for professional fund‐raising practice. © 2004 Wiley Periodicals, Inc.

Fundraising Principles and Practice 2e is based on an emerging body of fundraising research drawn from the domains of economics, psychology, social psychology and sociology. It summarizes and interprets this research to explore its implications for modern fundraising practice. It also provides numerous case studies and examples to illustrate the theory and principles that it explains. What sets this book apart from is there is no other formal textbook with an integrated pedagogical approach to ensure student learning. This is also the only text to have an associated website (www.studyfundraising.info) where students can deepen their learning and assess their knowledge.

The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Purpose - This paper aims to address the issue of survey distortion caused by one of the most common and pervasive sources of bias, namely social desirability bias (SDB). Despite 50 years of research, there are still many unanswered questions about its conceptualisation and operationalisation. The authors argue that traditional measures of SDB are inadequate and that the context in which the research is being conducted should be reflected in the measures employed. Hence, the authors develop and validate a multi-dimensional scale that may be used to measure the degree of SDB present in responses to giving surveys.Design methodology approach - Following initial scale development procedures a convenience sample of 820 donors to a national charity was employed to refine the resultant scale items. Exploratory factor analysis and reliability tests were conducted to establish the dimensionality of the new scale and its reliability. Using a separate sample of 1,500 active donors, the scale was then subject to confirmatory procedures to test its predictive validity.Findings - The findings support the assertion that SDB is a multi-dimensional construct consisting of six dimensions. However, in the context of postal surveys it is found that self-deception and the degree of intrinsic benefit accruing to a donor are the primary determinants of the level of SDB an individual will exhibit. The authors also highlight the significance of the SDB issue since in the survey reported here, 65 per cent of respondents were found to over-report their giving.Originality value - This is one of the first published studies that has been able to explore the predictive validity of a SDB scale. The work has expanded our understanding of the determinants of SDB and provided an instrument that may now be employed to reduce a significant proportion of this error in giving surveys.

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice \"Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort.\" ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University \"This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising.\" ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent \"Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners.\" ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto \"Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs.\" ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. \"Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that.\" ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising.

A demonstration field experiment in a live-radio fund drive shows that women (but not men) primed with moral traits give about 20% more. The authors test one understudied explanation for this finding: gender differences in how market behavior (e.g., giving and supporting a nonprofit) shrinks moral identity discrepancy (i.e., the gap between actual and ideal moral identity). Field Survey 1 demonstrates the basic effect: the less money women (but not men) have historically given on average to a nonprofit, the larger their moral identity discrepancy. Field Experiment 2 shows a managerial implication of this basic effect: when primed with moral identity, women (but not men) who have supported the nonprofit less frequently in the past are more likely to follow an emailed link to help the nonprofit again. Study 3 tests one possible pathway underpinning this finding: even though giving makes women and men experience similar feelings of encouragement and uplift and similar reinforcement of their moral identity, only women with larger prebehavior moral identity discrepancy consequently shrink this discrepancy.

This study comprises data analysis of data collected by McNair Ingenuity Research as part of the 2005 Giving Australia study, which estimated the total value of corporate giving for the year 2003–04 at $3.3 billion. This was contributed by 67% of all Australian businesses. Business giving was found to comprise 68% monetary donations, 16% goods and 16% services. This article concentrates on the monetary donations of businesses, reporting on the motives and barriers businesses named for making donations. More than 80% of businesses are motivated to give, at least in part, by altruism, with larger businesses (by number of employees and turnover) more likely to claim benefits in terms of enhancements to employee morale, the organisation's image, supplier/customer relationships and the general level of publicity they were able to attract. The most significant barrier to giving named by both businesses who made a donation and those who did not was that business resources were committed elsewhere. Looking at how additional giving might be stimulated among those already giving to the sector revealed that the most generous businesses also cited more barriers to giving suggesting that they give greater consideration to their giving and the drawbacks thereof.

For the research on which this article is based, twenty philanthropists, who devoted personal wealth in excess of $5 million to create social innovation in order to care for their beneficiaries, were studied in Decoding the Discipline (DtD) interviews. In this article, we contribute to the substantive psychology and management theories on risk in the domain of international development philanthropy by delineating the process by which the philanthropists overcame five major barriers in managing this high risk: (a) defining risks, (b) evaluating their severity, (c) how to decide when to shift mindset, (d) coping with negative emotions and (e) optimising the value that their life experience offers their philanthropy.