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3 result(s) for "Schmidt, Ken, author"
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Make some noise : the unconventional road to dominance
by Schmidt, Ken, author in Customer relations. , Brand loyalty. , Success in business.
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance.
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Television advertising and televangelism : discourse analysis of persuasive language
Television advertising and televangelism : discourse analysis of persuasive language
by Schmidt, Rosemarie , Kess, Joseph F. in Evangelistic work , Evangelistic work -- Language , Language
1986
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
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Star Wars : from a certain point of view
by Acker, Ben, author , Ahdieh, Renâee, author , Angleberger, Tom, author in Science fiction, American. , Short stories, American. , Star Wars fiction.
2017
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