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"Sengupta, Debashish, author"
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The Life of Z
A Swedish teenager, Greta Thunderberg, has become the poster girl for the Climate Change and Sustainability movement across the world. All of 16 years, she has been nominated for the Nobel prize and has been on the cover of Time Magazine as one of the 100 most influential people in the world. Greta personifies and symbolizes zeners, who are nothing like any previous generation the world has ever seen. These pre-teens teens are unique, world changers and perhaps the only hope for this planet. Yet, if not nurtured, they are at the risk of being lost due to the ignorance of institutions and individuals.The Life of Z packs extensive real-life narratives and thought provoking analysis to help us understand this generation born 2000 and after to engage with them for a better future for them and for all of us.
eBook
The life of Y : engaging millennials as employees and consumers
1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.
eBook