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"Sergeant, John"
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Dead pretty
\"One girl's missing. One girl's dead. A stunning new novel from one of Britain's most original crime writers, Dead Pretty finds Detective Sergeant McAvoy and his boss Trish Pharaoh grappling with vigilante killers, unsolved murders, and several twists to keep them--and readers--guessing along the way. Nine months have passed since the disappearance of Hannah Kelly, and Detective Sergeant Aector McAvoy is failing to convince himself that she is just a missing girl and not a murder victim. As he visits the spot where she was last seen, turning the case over in his head, McAvoy receives a phone call: another girl has been found dead. As McAvoy looks for connections between the two cases, his boss Trish Pharaoh is preoccupied with troubles of her own. Reuben Hollow--a man convicted of murder with the help of perjured testimony from the Humberside Police--has just been released from prison after a high-profile wrongful conviction suit, putting Pharaoh's reputation and life in danger\"-- Provided by publisher.
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Small sample market research
Numerous market research studies are conducted with small samples of data. Many of these data are described as qualitative. Researchers do not always appropriately take into account the size of the sample when drawing inferences about populations from small samples of data. A paper presents some rules of thumb that may be employed when attempting to draw inferences from small samples, such as those typically used in qualitative research.
Journal Article
Small Sample Market Research
Discusses the dangers of drawing inferences from small samples of data, such as is typically done in qualitative research projects. The problem of ensuring representativeness is discussed: the dangers of convenience samples and the value of purposive sampling. Four ‘rules of thumb’ are proposed for inferences that may be safely drawn from small samples (30 or less), when one is satisfied that they are representative.
Journal Article
