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This study delves into the intricate web of power and representation woven by French President Emmanuel Macron in his speech addressing the tragic murder of Samuel Paty. The main objective was to investigate how Islam is portrayed in western political discourse. The research utilized Critical Discourse Analysis (CDA) and followed Van Dijk's ideology square, which involves a \"positive self-presentation\" and a simultaneous \"negative other presentation\". The findings revealed that Macron presented himself in a positive light while portraying the Islamic world in a negative manner. Specifically, he intentionally associated them with terrorism. This study examines the representation of Islam in western political discourse and applies rhetorical devices to analyze the findings within the framework of Critical Discourse Analysis. The analysis results were able to identify the characteristics of the image that Macron portrayed of Islam in his speech, which is a negative, biased image based on preconceived stereotypes about Islam. The speech tends to use the strategy of instilling fear of Islam (Islamophobia), which leads us to conclude that it is a confrontational speech aimed at clashing civilizations and has ideological and political hidden agendas. However, this analysis is not merely an exercise in exposing Macron's rhetoric. It is a call to action. By recognizing the obstacles Muslims and Arabs face due to such skewed portrayals, we pave the way for progress. This necessitates actively countering these distorted narratives and promoting a nuanced understanding of Islam, one that celebrates its rich tapestry of cultures, contributions, and peaceful values.

The aim of the research is to identify the rate and motives of exposure of university youth to the advertisements of Snapchat celebrities, to discover the type and nature of products and services that they are interested in pursuing, to monitor and describe their attitudes towards them according to the five stages of purchasing behavior (attracting attention, generating interest, searching, purchasing action, participation), Through the questionnaire tool to obtain data related to the phenomenon, through a sample survey of (200) single Saudi university youth in Al-Ahsa Governorate, who use the Snapchat application and follow various product marketing pages for the purpose of shopping and electronic purchase, during the time period January 2023. The study concluded that Snapchat is the first source of information in the search for trademarks among Saudi university youth, who are always exposed to it (47.5%). mind for a long time. They are interested in following up on clothes and fashion in the first order, and in the second order perfumes and cosmetics. University youth shop through famous Snapchat ads, at all stages of purchase, and celebrities have a direct impact on the sustainability of the purchasing behavior of university youth. And it was proved that there is a direct relationship between the rate of exposure to the advertisements of famous Snapchats and the purchasing behavior of the Saudi youth, the research sample. The research proved that there are no statistically significant differences between the sustainability of the purchasing behavior of Saudi youth through the application of Snapchat, according to the variable of gender, residence, and educational qualification.