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Your strategy needs a strategy : how to choose and execute the right approach
\"What approach does your company use to develop and execute its strategy? We are confronted with a plethora of different approaches and frameworks which purport to answer this question--from the classic Michael Porter approach to Kim and Mauborgne's blue ocean strategy to Steve Jobs' \"build it and they will come\" philosophy. The answer? There is no one approach that works for everyone, but there is a best approach for your specific context. From Global BCG strategy experts Martin Reeves, Knut Haanµs, Janmejaya Sinha (and based on the bestselling article in Harvard Business Review), Your Strategy Needs a Strategy offers a practical guide to help you to match your approach to strategy to your environment and execute it effectively, to combine different approaches for companies which operate in multiple environments, and to lead your organization in making better strategic choices.\"-- Provided by publisher.
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