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"Smith, Winthrop H., Jr., author"
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Catching lightning in a bottle : how Merrill Lynch revolutionized the financial world
\"The first complete history of Merrill Lynch - traces ML's impact on the world of finance from the day Charlie Merrill opened his one-man shop on January 6, 1914, to the final shareholder meeting prior to its acquisition by Bank of America on December 5, 2008. Win Smith also weaves in his personal experiences and observations. As the son of a founding partner, the author has known every Merrill Lynch CEO from the first, Charlie Merrill, to the last, John Thain. While it details the drastic decline of the company between 2001 and 2008, it also explores the story of the company's \"Mother Merrill\" tradition - the vision and guiding principles shared by employees with each other and with their clients throughout the world.\"--Amazon.com
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Catching lightning in a bottle
The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company's substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy. Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008.
eBook