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Soft Innovation
At its heart this book is about innovation and the innovation process. On the way, it considers culture and the cultural industries, aesthetics, creativity and the creative industries, and a number of other similar areas of study, but the common point of interest is innovation. One main purpose of the book is to argue that there is a type of innovation, here labelled soft innovation, primarily concerned with changes in products (and perhaps processes) of an aesthetic or intellectual nature, that has largely been ignored in the study of innovation prevalent in economics. Examples of innovations that, as a result of this refocusing, are here placed at the centre of the analysis, include the writing and publishing of a new book; the writing, production, and launching of a new movie/film; the development and launch of a new advertising promotion; the design and production of a new range of furniture; and architectural activity in the generation of new-built form designs. The realisation of the existence of soft innovation means that not only is innovation more widespread than previously thought, but may also take a different form than commonly considered. The book has three parts. Part 1 is concerned with attempts to define and measure the extent and nature of soft innovation, with Chapter 1 introducing and overviewing the whole. Part 2 of the book is directed towards the economic analysis of soft innovation. Part 3 of the book is concerned with impacts and implications.
eBook
History matters : essays on economic growth, technology, and demographic change
Combining theoretical work with careful historical description and analysis of new data sources, History Matters makes a strong case for a more historical approach to economics, both by argument and by example. Seventeen original essays, written by distinguished economists and economic historians, use economic theory and historical cases to explore how and why \"history matters.\" The chapters, which range in subject matter from the economic theory of irreversible investment to the nineteenth-century decline in U.S. rural fertility to the English poor law reform, are unified by three themes. The first explores the significance, causes, and consequences of path dependence in the evolution of technology and institutions. The second relates to the ways in which economic and political behavior are profoundly shaped and constrained by the cultural and political context inherited from history at a particular point in time. The final theme demonstrates the importance of integrating economic theory into historical research in the gathering and interpretation of data. William A. Sundstrom is Professor of Economics at Santa Clara University. Timothy W. Guinnane is Professor of Economics at Yale University. Warren C. Whatley is Professor of Economics at the University of Michigan.
eBook